The French luxury goods group Moët Hennessy Louis Vuitton (LVMH) has pushed ahead with the digital reforms at its cosmetics chain Sephora with a landmark personnel decision. Last week, the company announced the appointment of Marc Abergel as Sephora’s global chief digital officer. In the newly created post, Abergel will now “develop and implement the digital strategy” and thus “accelerate the global digitization of the company,” according to a statement.
Abergel, who will join Sephora’s leadership team and report directly to CEO Martin Brok, has nearly twenty years of experience driving digital transformation in the retail industry, his new employer said. Among other things, he worked for well-known global companies such as Apple, Tencent and Deloitte Digital and most recently for the Danish toy company Lego Group.
Sephora CEO Brok now expects that the new digital head will make a decisive contribution to the further development of the cosmetics retailer: “One of Sephora’s most remarkable characteristics is its ability to benefit from the tremendous digital acceleration that has taken place in recent years,” explained him in a message. “To thrive in this new omnichannel ecosystem, it is now necessary to continue to build our digital capabilities and decide how we can create a better and more differentiated customer experience. In doing so, we aim to leverage the full potential of our brand and global reach to develop and deploy best practices with a digital-first mindset.”
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