French luxury goods group LVMH announced on Thursday the appointment of Laura Burdese as CEO of Italian jewelry brand Bulgari. She will take up the position on July 1, 2026.
The 54-year-old has been Bulgari’s deputy CEO since July 2024. She succeeds Jean-Christophe Babin. Babin remains chairman of Bulgari’s board of directors. According to a statement, he will continue to carry out his duties as CEO of Bulgari Hotels and President of the Bulgari Foundation.
Laura Burdese will report to Stéphane Bianchi. He is deputy CEO of LVMH and CEO of LVMH Watches & Jewelry.
“I am very proud of this smooth transition,” said Stéphane Bianchi in the statement. “Over the last three years, Laura and Jean-Christophe have worked hand in hand to advance the development of the unique Maison Bulgari.”
Laura Burdese joined LVMH in 2016 as CEO of Italian perfume brand Acqua di Parma. In 2022, she joined Bulgari as vice president of marketing and communications and later became deputy general manager. Before joining LVMH, she worked at Beiersdorf, L’Oréal and Swatch.
In the first nine months of 2025, LVMH’s Watches & Jewelry division, which includes Bulgari, Tiffany, Tag Heuer and Chaumet, recorded a two percent decline in sales to 7.4 billion euros.
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