Francesco Trapani died in his house in Rome last night.
The 68-year-old entrepreneur and manager, a descendant of the Bulgari family, led the luxury house founded in 1884 for thirty years. This developed into one of the world’s largest players in the luxury segment, present in the areas of jewelry, watches, fragrances, leather goods and in the prestigious hospitality industry.
Trapani leaves four children. His funeral will take place on Saturday, September 13th at twelve o’clock in the basilica Santa Croce in Gerusalemme in Rome.
Trapanis career
Francesco Trapani was born in Rome in 1957. He was the son of the well -known surgeon Agostino Trapani and Lia Bulgari, the oldest sister of Gianni, Paolo and Nicola. These were the sons of Giorgio Bulgari and thus grandchildren from Sotirio Bulgari, a goldsmith of Greek origin and founder of the famous Bvlgari jewelry.
After completing his business administration at the University of Naples, Francesco Trapani attended courses in business administration at New York University.
In 1981 he joined the family business and worked with his uncles maternal assistant to the financial director. Three years later, in 1984, he became managing director at the age of only 27.
Under its leadership, the company experienced constant growth for three decades. This was the result of a long -term success strategy based on a highly professional organizational structure, the diversification of the products (watches, perfumes, accessories), the expansion of sales and strong investments in communication to strengthen the brand image.
In order to accelerate international expansion, Francesco Trapani successfully headed Bvlgari on the Italian stock exchange in 1995. The Bulgari family remained majority shareholder: in. At the same time, further activities were made to increase the awareness of the brand worldwide, such as the foundation of Bulgari Hotels & Resorts, a joint venture with Marriott International / Ritz-Carlton.
Thanks to these initiatives, the company, which in 1984 was a jewelry company with a turnover of around 25 million euros, five shops and 80 employees, developed into a BVLGARI group. This is one of the most important global actors on the luxury market, with a product portfolio ranging from jewelry to watches and accessories to perfumes and hotels, and sales of around 1.5 billion euros, 4,000 employees and 300 shops worldwide.
Under his leadership, the brand began diversifying and accelerated the internationalization of its activities. In July 1995, Francesco Trapani brought the Bvlgari share to the Italian stock exchange. She stayed there until 2011.
Bvlgari also merged with the LVMH Group in 2011 under Trapanis management: at the time of the transaction, the company was assessed with 4.3 billion euros. Francesco Trapani remained President and CEO of the LVMH watch and jewelry division for the following three years in order to successfully complete the integration of BVLgari into the LVMH group. He was then a senior consultant by Bernard Arnault and a member of the LVMH board of directors until 2016.
After Trapani completed the integration of Bvlgari into the French group, the manager found new professional challenges. He took on important roles at Clessidra, Bluebell Capital Partners, Tiffany, Tages Group and VAM Investments.
This article was used with digital tools translated.
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