Luxury cars: customization, from Ferrari to Lamborghini the most famous departments

It is not compulsory to spend thousands and thousands of euros to make cars that already cost a lot, a lot, different – essentially even more luxurious. However, the fact that every high-end and/or very high-end house has an internal department that deals with customize standard cars making them different or, sometimes, building them precisely “tailor-made” to the point of making it a unique example, demonstrates the great potential of the market. One fact above all, made known by Mercedes-Benz, helps to frame the extent of the phenomenon: the Manufaktur customization program involves over 30% of the cars sold by the Star. These specialized divisions differ from the work of independent tuners or those linked to manufacturers such as Brabus, who usually revise the engine, add elements to the exterior and work on the interior, without however distorting the standard base with their own interventions.