Lululemon has announced that Celeste Burgoyne, president of the Americas and global guest innovation, will be leaving the company and a new chief commercial officer (CCO) will be joining the Canadian activewear brand.
The reason for Burgoyne’s departure was “a new opportunity outside the industry,” said Lululemon. She will remain in her position until the end of December 2025. This is to ensure a smooth transition.
Burgoyne joined Lululemon in 2006. She started as general manager for the US business before moving on to positions of increasing responsibility. In 2020, she became the company’s first female president.
Concurrent with the announcement of Burgoyne’s departure, Lululemon also appointed André Maestrini as President and Chief Commercial Officer (CCO), effective immediately. Maestrini will report to Chief Executive Officer (CEO) Calvin McDonald.
Maestrini joined Lululemon in 2021 as Executive Vice President of International. In his new dual role, he will be responsible for integrated oversight of all Lululemon regions, stores and digital channels worldwide. He will take responsibility for the brand’s global business strategy. The company is thus concentrating on further market expansion and increasing sales.
Prior to Lululemon, Maestrini spent 14 years at Adidas in various executive positions. There he contributed significantly to the growth of the company’s sports categories and regional markets.
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