Canadian athleisure giant Lululemon has confirmed plans to expand into six new markets next year. This is done as part of a franchise partnership model with which the company responds to growing demand.
This will be a record year for the company’s launches. Lululemon will expand in Greece, Austria, Poland, Hungary and Romania through a new partnership with Arion Retail Group. A market entry in India with Tata CLiQ is also planned.
In the new European regions, Lululemon’s entire range will be available online via an EU e-commerce platform. In India, the brand will be launched through online marketplaces Tata CLiQ Luxury and Tata CLiQ Fashion. Further details on store locations and timing will be announced in 2026.
This latest expansion is part of Lululemon’s broader growth strategy. As part of this strategy, the company is already present in over 30 markets worldwide, including North America, EMEA, Asia Pacific and Mainland China. Expansion accelerated this year with launches in Italy, Denmark, Turkey and Belgium, also under the franchise model.
In a statement, Sarah Clark, senior vice president (SVP) for EMEA at Lululemon, said the planned launches are in response to strong global demand for the brand. Clark continued: “Each of these markets offers exciting potential for our brand. We look forward to working with our franchise partners to introduce our innovative products and engaging customer experiences to more consumers in these regions.”
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