The former Portuguese footballer confessed that he had precious help from his wife who has taste and a critical eye
Luis Figo become an entrepreneur in the fashion industry. The former Portuguese footballer, in fact, announced that he had launched his own solo show fashion linein collaboration with Pitti Uomo. The champion decided, at the age of 52, to debut in the world of fashion. The Ballon d’Or 2000 he wouldn’t be alone in this adventure, because his wife is always at his side, even in life Helen Svedinto whom he has been married since 2001 and has had three beautiful daughters (Daniela, Martina and Stella): she would have been the one to give him useful and valuable advice for this newborn brand. What does this new entrepreneurial adventure of the former Portuguese footballer who is a true football legend consist of?
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Luis Figo’s new fashion line
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Luis Figo, who has worn the shirts of Barcelona, Real Madrid and Inter, has decided to invest his talent in the world of fashion by presenting his first LF collection (Luis Figo, precisely) on the occasion of the next edition of Pitti Uomothe great event dedicated to men’s style which will take place in Florence, at Palazzo Pitti, in January 2025.
“LF was born from my desire and from an idea of my dear friend Gandolfo Albanese. He is an entrepreneur with experience in important companies in the luxury sector”, said the footballer, who then added: “I I love fashion and quality products, creating my own line was spontaneous. I wanted a brand that spoke about me, exclusive, with good taste. It was an exciting challenge, which required a lot of study and dedication, but it is also a project that I feel deeply mine.”
the birth of luis figo’s fashion brand
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There Luis Figo fashion line will combine sartorial style with a sporty and urban mood: “My man wants express his personality through clothing. There is the unstructured jacket in technical fabric to be combined with a cashmere polo shirt, ideal for both work and travel. Or tailored trousers with sporty details that go well with fine cotton t-shirts. It is a collection for those looking for practicality without sacrificing style.”
Many footballers, having left the ball, have dedicated themselves to fashion, but more as models. Figo took a further step forward: “I don’t know if I would define myself as a pioneer, my approach is certainly different. Many footballers have lent their faces or collaborated on fashion projects, I wanted to do something more personal: create a brand that represents me completely, from the choice of materials to the philosophy behind each collection. It’s not just a question of fashion, but of conveying an idea of style that I feel is mine. It’s an ambitious project, but I think it’s precisely this very personal vision that sets me apart.”
the support of his wife, Helen Svedin
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Moreover, fashion is nothing new in the Figo household, given that the former Portuguese footballer married a model, Helen Svedin: just as he hung up his cleats, she too did the same with her stilettos. As a former model, however, he was able to give valuable advice: “The attention to detail and the ability to communicate personality through clothes. My wife, with her experience as a model, made me understand the importance of the combination of aesthetics and comfort. His critical eye and advice were invaluable.”
the most elegant footballers according to cool
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The new fashion designer also wanted to draw up, on the occasion of this interview, a “ranking” of the most glamorous athletes: “In football, David Beckham and Ibrahimovic. And then the tennis player Rafael Nadal. Beckham is an icon of style, always impeccable. Ibrahimovicwith its charisma, transmits a natural and confident elegance. Nadal It has a sportier but very refined style. They all demonstrate that theelegance it’s also a question of attitude and personalitynot just clothing”.
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