Louis Vuitton opened his first boutique at Amsterdam-Schiphol Airport, expanding its presence in the Netherlands to a total of five locations. Schiphol is the country’s largest airport and is regularly one of the top five most busiest airports in Europe – both in terms of passenger volume and flight movements.
The new boutique is located in the lounge area 2 and extends over more than 200 square meters. It is open daily from 6:00 a.m. to 9:00 p.m. and offers a curated range of travel goods, leather goods, fashion accessories, shoes and perfumes. Unlike other brands of the LVMH portfolio-for example in the area of wine & spirits or perfume & cosmetics-Louis Vuitton operates its airport boutiques itself. The luxury travel specialist DFS Group, also part of LVMH, is not involved here.
The new Schiphol boutique complements the existing Dutch locations in the Amsterdam PC Hooftstraat (since 2002), in the luxury department store de Bijenkorf (since 2010) and in Rotterdam (since 2020).
At the start of the opening, Louis Vuitton offers an exclusive hot presentation in the form of a visa temple for personalization. Travelers can also get advice from the brand on the subject of luggage organization. Another highlight is the presentation of works of art in the sales room – a reference to the connection to the Fondation Louis Vuitton. A work by the Dutch artist Hadassa Emmerich, who deals with the subject of femininity in her colorful works, as well as a totem of the French artist Florence Vial in her colorful works.
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