“Milei tries to imitate Trump in each of the actions. And the last, and the most radical, was the presentation of his official profile in English, in which he debuted with an animated video generated by artificial intelligence that recovers the libertarian character General Ancap, created by him in 2019. It is really unfortunate that a president shows himself like this. It is embarrassing for others,” Marcelo Longobardi said on his X account.
In the video, the journalist analyzed this week’s curious episode, starring Javier Milei, with the launch of an official English account of the president on platformwhich aimed to take its political discourse beyond Spanish-speaking limits. The initiative was presented with an animation in which the president was represented through the General Ancapa fictional superhero-style character created by himself in 2019 and aligned with his anarcho-capitalist ideology, who invites “freedom fighters” to join his profile.
He General Ancap He is not a new figure in Milei’s public orbit. It emerged as a cartoonish representation of its libertarian proposals at anime conventions and emerging cultural events before its arrival in institutional politics, through cosplayer and current legislator Lilia Lemoine. In those times, the economist dressed as the unique character and sent recorded messages for various social networks.
However, just a few hours after its opening, the account was suspended by X herselfunder the platform’s standard notice indicating a “breach of the rules.” The closure occurred around five hours after launchand although the network did not publicly detail which specific rule had been violated, the move quickly generated comment and speculation about whether X’s internal policy prohibited the way the profile was presented or if there was an error on the part of the site’s administrators.
Some media outlets highlighted that Milei’s initiative reflected a communicational shift to gain international relevance “without intermediaries,” while others ironicized about the use of an animated character to communicate political proposals to foreign audiences. So far there has been no detailed official statement from the Casa Rosada on the technical or administrative reasons for the suspension in X.
The episode of General Ancap in English and the brief suspension of the account It is part of a broader strategy by the president to project his figure and his ideas to global audiences, taking advantage of unconventional formats and narratives for public officials. Beyond the immediate controversy over the temporary blockade, the move to resort to pop culture and animation to reinforce its political brand reveals a novel communication commitment that Donald Trump himself installed in the US using collectible figurines and other merchandising.
Beyond what happened with the cancellation of General Ancap’s profile on the former Twitter, the events did not end there. Lilia Lemoine used the networks again with two videos made with artificial intelligence through Grok, the tool integrated into the X social network, in which Javier Milei and the deputy herself appear converted into their respective superheroes. The post was accompanied by a short, late-night message: “I can’t sleep and it’s your fault,” directed at the AI app.
The first of the clips shows the president in the middle of a street speech, surrounded by followers, when suddenly, in an epic tone, Javier Milei transforms into the anarcho-capitalist warrior, in a sequence that refers to the imagination of comics and action films. The second video features Lemoine herself as the protagonist. The deputy appears in the Chamber of Deputies and, in a similar transition, also becomes a superhero.
For a long time now, the curious narrative has been installed in the libertarian ecosystem, which presents the president as an exceptional character, combining the institutional sphere with a fantastic aesthetic, converging the limits between traditional politics and the digital culture that dominates the networks.
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