NShe in which I wait for my mother to return from a routine eye intervention at her age, I wonder: But in my case, who will accompany me to do the cataract? Without anxiety: just a figure of reality. I have no brothers and sisters. I have no children. What if I remain alone? It is unlikely to happen to me, judging by the Istat 2024 relationship on longevity, which reiterates with a life expectancy of 80.5 years for men and 84.8 for women.
The most realistic forecast is, therefore, to find myself in the good company of the many Italians Over 65 which, by 2040, will be over 19 million, 5.6 million of which ultra -eighty and for the great female majority.
The past from Boomer would lead me to cheat my hands for the good news if it were not that instead, explains the relationship, also last year It has been seen how the Italian population has lost its growth capacity due to the effect of natural dynamicsthat is, for that “law” according to which those who die are “replaced” by those born. Sad to say, but he has always worked. Instead, since 2015, At the curve of births increasingly downhill, corresponds to an increasingly uphill longevity line.
If the 70 are the new 50
The consolation is that, if I believed me a dystopian element within a society based on the family, I am not and in any case I am part of the Nourished and rather happy Longennial Clubas those who are suspended between the world of adults “acclaimed” and that of the ultraottanens in health are called today, otherwise called perennials.
An example for all the American model and 96 -year -old Silver Influencer Baddie Winkle (@baddiewinkle) that, focusing on the values of spontaneity in a world of filters and artificial perfection, wisdom for a long -term life, breaking of stereotypes, eccentricity and energy, has become A nonconformist and militant icon of social mediaconquering over three million followers on Instagram.
And if the 70 are the new 50, so much of earned for those in the range and enjoy a bonus destined to become the rule. «Old age is no longer there, there is remaining healthy, it is time to set aside stereotypes and change the narrative: In demographic winter I prefer the spring of longevity »says Mariuccia Rossini, president of Silver Economy Networka network of Confindustrial companies and associations born with the support of Assolombarda to meet the needs – not only health, but social, cultural, food, tourist, digital, economic – of Ageing Population.
The Longennial Club is increasingly numerous, those who are suspended between the world of “conclato” adults and that of the healthy ultraottanens, otherwise called perennials (Photo Getty Images).
“What is more interested in an over 65? Preserve the lifestyle»Continues Rossini. “I think above all of women, whose objective is now maintaining the achievements obtained when they have become economically and aware of their potential independent”. Available and happy to be also grandmothers, but refractory to belong to the category if associated with the concept of old age.
That they are all, but everyone is committed to treating the theme of longevity with white gloves, the next edition of Expo Osaka 2025, entitled “Designing the future company for our lives”and the proclamation, by the United Nations General Assembly, of 2021-30 as a “decade of healthy aging” (Decade of Healthy Ageing), with the aim of improving the health and well-being of people on each front Elderly of today and tomorrow. Also and above all with a 3.0 medicine intent on promoting healthy aging with targeted and avant -garde multidisciplinary research.
With the extension of age, the assets must also continue to be invested and well managed (photo Getty Images).
The increase in consumption
I feel more and more in a barrel in which it is possible to age well and slowly, as the best wine, so much so as to relax and want to consider the opportunities of this silver economy now so flourishing as to be Gold.
The data, which emerged at the last Milan Longevity Summit 2024-Riscerverying time confirm it: the longevi hold an relevant share of the overall wealth of individuals, so much so that the age group over 65, particularly interested in professional longevity (in the decade 2013-23 the senior employees grew by 70 percent, given censis), will check Soon in Italy 75 percent of consumption and their economic weight will grow from here to 2040 reaching a share of 20-30 percent of the national GDP (source social security itineraries).
Rossini explains again: “Among the indispensable services for Longennial there is certainly the management of the assets: financial education, especially the female education, is necessary for independent management of one’s savings. Until recently, after 60 the “Decumulus” began, today instead With the extension of age, the assets must also continue to be invested and well managed To guarantee the person the same tenor of life ».
Aging with class
Objective: keep the same style. For this I listen to my friend Marilù with attention when she tells me that in Merate, near Milan, there is a residence where you can live as in a municipality of friends. He knows me and knows how to swallow me with the scent of the seventies, but in fact Cohousing solutions, more or less among the woods, are multiplying like mushrooms.
Friendship lengthens life, you know. Consequently, the over 70 -tailored cohousing solutions are multiplying (Photo Getty Images).
«Today there are housing formulas known internationally such as “Senior Living”»Rossini confirms« in which to live and not age, that is Structures dedicated to the over who still want to enjoy their independence in individual apartments, but with common spaces for socialitywith H24 technology and assistance available ». Possibly sea view.
All that remains is to get four accounts. Meanwhile, you can take advantage of the multiplication of offers for a slice of the market that is already half of the cake: sports, clothing, food, relaxation, culture and leisure, all areas in which the Silver Economy is grinding ad hoc products. With A sector at the top of the list: Travel.
Terme, spa, archaeological sites, villages, parks are the most popular by the Longennials, as the recent research “Silver Centriceity and Tourism as prospects” of the consultancy company illustrates Lattanzio Kibsin which it is highlighted that iTourism over 65 loves to have holidays in Italy, under the Slow trend, eating well, in unconventional destinations with a strong cultural value or with a high rate of authenticity. And of course, book everything on the internet. What can I say: Forever Young!
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