In November 2025, Javier Milei passed 2 hours and 19 minutes per day in “X”as demonstrated by work carried out by the site “milei.nulo.lol”. If it were added instagramthe other network that the President personally manages and of which he is a very active user — he has had days in which he shares more than 50 stories—, a timid estimate would say that at least another hour would have to be added.
But the point is that, since the month before last of last year, the number of minutes of the representative in “X” it doesn’t stop increasing. By February it was 2 hours and 20 minutesin March 2 hours and 31 minutes and so far in April it has an average of 2 hours and 48 minuteseven passing 4 hours and 5 minutes in a dayas was the case on the 2nd of that month. It is something similar to a addiction.
And if all toxic dependencies They are by definition harmful, in the case of the libertarian and the networks come with an additional problem: in this field, where a large part of the phenomenon was born, the The ruling party has been losing ground and presence at an accelerated pace, between corruption scandalsthe economic malaria and one internal without end. The President’s obsession doesn’t even work in his own arena. He troll is naked. Mileiand also Santiago Caputothey could well argue that the long hours that the libertarian dedicates to his cell phone screen are not simply recreation.
On the one hand, it is impossible to separate libertarian phenomenon of the virtual world. Although the physical platform from which Milei became known was a television panel, the highway along which he accelerated at full speed to the hearts of his most loyal followers—who would later become his voters—was the social networks. The young people who began to follow him in the 2018 and 2019 They didn’t see him live that much “Loose Animals” or in “Intractable”: they consumed it through the clips that arrived by Whatsapp, TikTok, Twitter or Instagram. It is not at all an exaggeration to say that Milei was the first genuine political product of the networksthe first exponent of new political paradigmin which the algorithm weighs the same—or more—than the street: from cell phones it reached the polls, and not the other way around. It is no coincidence that his first candidacy, for deputy in 2021was announced in a Instagram live streaming.
For the start of 2023the year he became President, was the Argentine politician with the most followers on Instagram (above Cristina Kirchner and Mauricio Macri) and not a single one of the videos he uploaded Iñaki Gutiérrez to your account TikTok came down from million views. Even more: many of those who later occupied key positions in the Government met thanks to the networks, like a large part of the leadership of “the forces of heaven”.
So they would say Milei, Caputo either “Fat Dan”social networks are the backbone of the phenomenon. Thanks to them they reached places that they would not have been able to otherwise, they built meaning and belonging without opening a basic unit in each neighborhood. And not only that: since he has been President, the libertarian uses them as a way of govern. be for insult journalists or opponentsfor expel officialsor for announce measuresmuch of the political agenda It is built from your personal accounts.
The tone of all presidential posts is always extreme, violent and vulgarfollowing the golden rule of donald trump: “You should never be boring”. This ultra rhetoric is replicated by his followers, carrying the democratic dialogue to the limit. As it says Giuliano da Empoli: these are the “chaos engineers”which reinvent propaganda adapted to social networks, where the objective is the “commitment”that is, the immediate membership. However, for Milei and the Government, the networks were no longer their own territory. Today they are a problematic front.
Farm Animal
Comments like those of @bernardoelmago, @matilara14, @vonpaulus either @patri_schwarz reflect a clear trend: the most of the answers in “X” are critical. It is not perception: according to the consultant Digital MonitorMilei’s presence on networks is in her historic apartment. It went from 3.1 million shares in December 2023 to 400 thousand in Marcha fall of 87%. paraphrasing Raul Alfonsinwhich spoke of “dispower”here the phenomenon is clear: tweet more and weigh less.
The same report indicates a sharp increase in negativity: the Pink House accumulated 540 thousand mentions with 93% negativewhile Milei had 830 thousand mentions with 89% negative. He even lost the lead in “X” to a surprise: Myriam Bregman. The consultant Ad hoc confirms the trend: topics such as inflation and the Adorni scandal They generated a mostly negative digital conversation. Seven out of ten mentions were critical.
One more vice
own Sean Parkerformer president of Facebookexplained it: networks generate a dopamine loop based on social validation. Mark Zuckerberg and other creators knew it. And they did the same. The question is inevitable: to what extent does this affect Milei? The data show a President increasingly isolated: fewer interviews, more travel and less personal contact. According to records, in November he received only 29 people in Olive treesand in the last week of December, to nobody.
Science also contributes: according to Spanish Society of Neurologymore than 2 hours a day on networks increases the risk of anxiety, cognitive impairment and sleep problems. The University of Oregon adds that more than 22 daily accesses double the probability of feel alone. and the Journal of Affective Disorders links problematic use with depression and anxiety. It is clear that networks alone do not explain Milei. But they can be a accelerator. The cell phone, as its followers say, can be a weapon. In this case, it seems to be turning against him.
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