HSE expands its brand portfolio. The Anni Carlsson label will be available from the live shopping specialist from mid-February, the company announced on Wednesday. The TV premiere is scheduled for February 13, 2026. The collection will be available online from February 11th.
“With Anni Carlsson, we are expanding our fashion portfolio with a brand that combines creativity, quality and an unmistakable style,” says Sandra Rehm, CEO of HSE.
The half-Swedish designer and founder Annika Schwieger creates fashion that awakens emotions and is at the same time colorful, artistic and easy to wear, according to the statement. This special combination of artistic standards and suitability for everyday use creates a high level of recognition and will delight HSE’s customers.
“I want to inspire women to live their own style – regardless of age, shape or trends. Fashion can give joy, strengthen self-confidence and transform every day,” says Annika Schwieger. “I am very happy to be able to reach even more women through HSE and to be able to show the many possible combinations of my designs.”