LinkedIn launches LinkedIn Podcast Networka new audio offer composed of several podcasts, in which the social network will address several aspects of the world of work. The co-founder of the social network, Reid Hoffman will be on the microphone for co-host some of the new audio shows.
The social network is launching a series of podcasts on topics related to the world of work
With this new audio offer, LinkedIn has planned to address topics related to the world of work. Podcasts will be co-produced by internal company members and external contributors on specific topics. A spokesperson for the social network said that starting today, “we are going to test an exciting new way to connect our users with leading professionals. Morra Aarons-Mele, Jonathan Fields and Mita Mallick and Dee C. Marshall will notably speak on the LinkedIn Podcast Network ».
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Podcasts on the subject of new technologies, with “The Big Tech Podcast”Or on the search for meaning in the workplace with “Sparkled”or on the diversity of profiles in companies with “Brown Table Talk”. The show “The Anxious Achiever”which will deal with the question of mental health at work, is one of the most anticipated shows on the LinkedIn Podcast Network. Reid Hoffman will co-host “The Start-Up of You”a podcast that will share the best tips from Silicon Valley startups.
A new content offer with the LinkedIn Podcast Network
Like the vast majority of podcasts, those on LinkedIn will be available on all listening platforms. They will also be broadcast on the social network and not in any way. To be able to listen to them, users must subscribe to the profile of the presenters as well as to their newsletter. Podcasts are therefore becoming a new flagship product of the social network. LinkedIn sees here a way to offer a new kind of interaction on its platform. An interesting concept, which contrasts with the passive listening of podcasts that can be observed on other platforms.
For the moment, the social network has not mentioned the subject of the monetization of podcasts. According to a recent study, 116 million Americans listened to podcasts each month in 2021. The market is booming and could exceed $2 billion in revenue in 2023. LinkedIn Podcast Network is a project that builds on the success of Hello Monday, a podcast produced by LinkedIn News in which Jessi Hempel reflects on the changing nature of work.