Artificial intelligence is making inroads into boxing circles.
Ring girls arrived at martial arts events already in the 1960s. EPA / AOP
Tyson Fury’s and Oleksandr Usykin the recent top match saw an artificial intelligence referee for the first time in history.
The artificial intelligence judge’s score had no effect on the outcome of the match, but it saw that Usyk was better, like the official judges.
It remains to be seen, because the artificial intelligence judge will take the jobs of human judges. It may take the work of ring girls as early as 2025, he estimates Lily Hayes -artificial intelligence guru who developed the character.
Virtual model
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Hayes is a woman created by artificial intelligence who already has almost 900,000 followers on Instagram. Its profile says it’s a virtual model from the Netherlands.
The person who created Hayes maintains the virtual model’s Instagram account. He told for The Star magazinethat organizers of sporting events have already approached Hayes with job offers.
The AI guru believes it’s only a matter of time before AI breaks into boxing. He sees that sports organizations are innovative by nature, which is why they are among the first to be interested in social media influencers created by artificial intelligence.
– Over the past 12 months, an incredible fan base has formed for Lily, and boxing is an interesting opportunity for her to get involved into the mainstream.
Several top matches are planned for 2025, one of the most interesting of which is Tyson Fury’s and Anthony Joshua a possible encounter at Wembley or Riyadh.
– We would like to get Lily involved in that event.
A long history
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German Bild magazine according to the ring girls have been seen at boxing events since 1965. The ladies were brought to the stage by a boxing promoter Bill Miller.
Miller wanted more entertainment for the boxing nights organized in Las Vegas and at the same time a contrast to the brutal sport. So he hired women to walk around the ring after the set so that they tell the number of the next set on the same big board.
The ring girl concept developed by Miller quickly spread around the world, and soon it may be taken to a whole new level with the help of artificial intelligence.
– When artificial intelligence influencers step into the ring girls’ shoes, fans can communicate with them online in several different languages 24/7 even before, during and after the event, says the person who created Lily Hayes.
Big business
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Social media is already full of so-called social media influencers who regularly produce content for social media. They have influence over their followers, which makes social media influencers popular advertisers for various products and services.
Alongside social media influencers, there have now been “artificial intelligence influencers”, such as Lily Hayes. Hayes, or actually his administrator, can already earn more than 24,000 euros per month on the Fanvue platform by publishing advertising content and chatting with fans online.
F1 team Aston Martin joined the artificial intelligence boom this season. It created For Fernando Alonso An AI clone, with which the team aims to attract more young fans from social media.
– Attracting the Z and Alpha generations is the next big challenge for sports events and marketers in general. Artificial intelligence influencers are practically a new marketing channel through which they can be reached, Fanvue’s representative sees.
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