Role of the “49ers” decisive
© Imago
While the first euphoria about the desired Premier League promotion into Leeds slowly but safely and the team of record coach Daniel Farke focuses on cracking the 100-point mark in the two outstanding championship games against Bristol and Plymouth, the view must now be viewed on the Elland Road.
However, with a view to the traditional club’s English club, it seems questionable whether the time lead through the early rise in cadre planning and transfers can be used profitably. With CEO Angus Kinnear and squad planner Nick Hammond, the two, in addition to the farke, left the traditional club gene Everton. The enormous challenge of putting together a competitive squad for the English upper house is made more difficult by the gaping gap. The role of the US “49ers Enterprises”, the majority owner of the association since 2023, in the replacement of this central positions can be looked at with a tense and a critical eye. In the overall situation, naturally charged with the Peacocks, a report from the “Daily Mail” surprisingly stood out for many about the possible discharge of the promotion coach for many. Transfer market takes a look behind the scenes on the Elland Road, where despite the extraordinary sporting success of these days, not everything seems to be as rosy as it makes the impression.
The English newspaper speculated on Wednesday that the Leeds owners would not trust Farke the position in the upper house. The “Mail” did not lead to further backgrounds, but the message quickly spread through the agencies. Tenor of the statement: Successful promotion coach yes, but in the Premier League, Farke was never able to establish a team. Apart from the new record brands of the German trainer, a narrative with a view to the history, which can be levered out quickly on closer inspection.
Farke led to the Premier League twice before his time at Leeds United Norwich City. After the first promotion in 2019, the 48-year-old scored 21 points despite a, compared to the competition and to today’s standards, mini investments of just eight million euros-almost with the cladding squad of the Canaries. A performance that can be considered properly in view of the sporty gap between Championship and the Premier League. After the second promotion in 2021, Norwich invested at least 63 million euros, so that Farke was able to start the season with an increased squad, but had to take his hat off in November after a 2-1 win in Brentford. Dean Smith followed the Germans, who at the end of the season with a significantly stronger squad could only have one counter than Farke two years earlier. To date, the native East Westphalian is one of the three most successful coaches in the club history of Norwich (with at least 50 games).
“He deserves great recognition, because as we all know, it is not easy to be a coach of Leeds,” attested long-time United professional Stuart Dallas during the week after the Leeds promotion with a view of Farke in the “BBC” and led to: “You just have to pay respect, because what he has done in the last two seasons is simply phenomenal.” The latter is reflected on the paper as follows: No trainer in the history of the Peacocks achieved a higher point cut (1.97), Leeds never scored more points in one season and scored more goals – to go on two games. And the fact that the club had to let numerous top performers go after the promotion missed in the playoffs last summer. Even reinforcements desired by Farke did not take place in January. In 2024/25, Leeds recorded an exceptional transfer surplus of around 130 million euros in a European comparison.
Ex-professional Dallas had risen with Leeds under Marcelo Bielsa in 2020. “I think back to the team in which I played and it was an incredible team. Daniel’s team has more points than we do, that actually says it all. I think people have to relax and have a little respect for what he achieved this season,” he attested.
Leeds United: Are the structures there to be competitive?
With a view to the coming season, the association is now facing major challenges in terms of squad planning. All three Premier League promoters of the past season cannot hold the class. While Ipswich (152) and Southampton (122) exceeded the expenditure brand of 100 million euros, Leicester also invested around 91 million euros in new staff. Ultimately in vain. “The Premier League is a frightening view when you see what happened to the promoters of the last season. Leeds has to invest and as fans we shouldn’t expect too much for the coming season. To survive the first season,” was an extreme task, “it brought a Leeds supporter after the climb In a “BBC” contribution to the point. With a view to the structures in the club that are torn at the beginning, a promising and sustainable planning appears all the more difficult. “Since Kinnear and now Hammond are expected to leave the club at the end of the season, it seems as if Leeds’ promotion ceremony were over before they really started,” Stefan Bienkowski, senior editor of Transfermarkt.uk, ordered the current situation.
The expert continues: “The association stood and fell in the past, in particular with its transfer activities. These included top-class flops, such as 33 million shopping from Brenden Aaronson, who also affected the relegation in 2023. Now this new squad from Kinnear, Hammond and Farke has brought the club back up. Reference to the class in the 2025/26. not.”

The Leeds-United professionals celebrate the promotion to the Premier League.
Leeds United: What role does “49ers Enterprises” play?
The role of the majority owner “49ers Enterprises” should also become decisive when closing the personnel gaps in the sporting leadership. The extended investment arm of the NFL franchise San Francisco 49ers joined Leed in 2023 and made headlines this week with the planned takeover of the next British traditional club Glasgow Ranger and the advancement of the stadium on the Elland Road to 56,500. In the past, there have been discrepancies behind the scenes in Leeds, regarding the sporting planning and leadership of a football club as well as the participation of investors. As is well known, a focus of the Americans in terms of squad planning is strongly on data acquisition and analysis, the so -called “Moneyball” approach. An approach that does not always affect top levels in European football on top levels.
After TM research, the replacement of the posts of Kinnear and Hammond at the Whites is currently to be advanced by the owners and occupied personal details close to the American philosophy. Although Farke remains the last instance in terms of transfer decisions as a “manager”, the personnel measures are also likely to have a significant impact on the work and the future decisions of the German trainer. At least now, Farke stands in Leeds with a view of the new season without sports director and squad planner alone in the further hall – given the upcoming challenges for Leeds United, a situation that is probably second to none.
Text: Thomas Deterding

