Lee Jeans expands its product range in Europe to include shoes for the first time. With a new collection of casual shoes and sneakers for men, women and children.
The first collection will be launched in Europe, Africa and the Middle East in Autumn/Winter 2023 and will be produced under license from The Brandsplus Group, which develops footwear collections for fashion brands such as O’Neill, Champion and Pantofola d’Oro.
Simon Fisher, EMEA Managing Director at Kontoor Brands, owner of Lee Jeans, said in a statement: “By working with the Brandsplus Group and their excellent sourcing and manufacturing capabilities, we look forward to helping retailers across the region with the launch of the To offer comfort and style with the Lee Jeans footwear collection that is a perfect complement to the Lee apparel already on the market.”
This is the latest product addition for Lee Jeans. In October, the traditional denim brand launched a children’s clothing line for boys for autumn/winter 2022 on the European market. Inspired by signature Lee jeans styles, the launch of childrenswear is produced under license by Brand Machine Group and will also include a girls’ collection for Spring/Summer 2023.
This translated post previously appeared on FashionUnited.uk.