Are you ready for the digital product pass?
The European clothing industry faces a phase of regulatory further development. It is about the design of the digital product pass (DPP), a key initiative as part of the EU action plan for the Green Deal and the circular economy. While the final frame still takes shape, one thing is certain: Brand will have to improve the transparency and visibility of your supply chains in order to meet the future compliance requirements.
While the industry is waiting for further clarity for the regulations, clothing fire and manufacturer must prepare themselves proactively by improving the traceability, efforts to sustainability and the management of the data. In order to cope with these changes, innovative solutions are required that enable seamless tracking of product life cycles and at the same time ensure that companies are prepared for the new regulations.
The challenge: compliance, transparency and efficiency
The digital product passport aims to standardize product data on the entire European market and thus ensure that materials, procurement and environmental impacts are transparent and accessible to consumers, regulatory authorities and interest groups. However, clothing companies face several important challenges:
- The data acquisition and integration requires collecting and managing detailed information about a fragmented supply chain.
- Traceability and authentication are of crucial importance to ensure that the origin of the products and the information on sustainability can be checked.
- Consulting legal regulations requires adaptation to developing EU regulations while maintaining operational efficiency.
- Consumers’ expectations change – environmentally conscious consumers are increasingly demanding for transparency and sustainability.
Lectra’s answer: Kubix Link PLM and TextiGENENESIS
In order to support clothing fire in the seamless integration and management of the DPP requirements, Lectra has developed a powerful solution duo: Kubix Link and TextiGENESIS.
Kubix Link PLM: Centralization of data
Kubix Link is a cloud-based platform for product life cycle management (PLM), which enables brands to efficiently centralize, manage and use product data together. Thanks to the real-time cooperation between design, production and delivery teams, companies can consolidate material, procurement and compliance data in one place with Kubix Link PLM, ensure seamless data integration between suppliers and partners, automate the DPP documentation in order to meet the EU regulations and thus improve cooperation with suppliers and thus optimize the certification processes.
Texti layeres: outstanding traceability
TextiGENESIS uses digital tokens called Fibercoinstm to create digital twins that reflect the physical flow of goods for textiles and leather. This ensures complete traceability and authentication in every phase of the supply chain. With texti-layers, brands can track sustainable materials from the raw fiber to the finished garment, provide digital evidence for claims for sustainability based on secure records, meet compliance requirements through the creation of unchangeable, falsely-proof certificates and improve the transparency of the supply chain. This strengthens trust among consumers and interest groups.
Why it is important to act now
The EU’s digital product pass is not only a legal regulation, but also a competitive advantage for brands that have committed themselves to sustainability and innovation. By using solutions such as Kubix Link PLM and TextiGENENESIS, clothing companies can ensure that they comply with the upcoming regulations. This can be achieved by providing verifiable sustainability data and is the key to strengthening the trust of consumers. In addition, the use of modern, digital solutions can help optimize processes through better data management and cooperation. In this way, clothing fire can make your business future -proof in a fast -developing clothing landscape.
A new era
Since Europe is moving towards a circular economy, Brands that proactively implement DPP solutions will profile themselves as a pioneer in terms of sustainable clothing. With Kubix Link PLM and TextiGeTENESIS, Lectra offers a powerful, future-proof solution that supports companies to master the DPP revolution without any problems.