The fashion industry remains in motion: after a phase of more light stabilization, online and inpatient trade blur more. This is exactly where the fashion agency Ben and and the Cologne Social First agency The Wants Social are putting on a new alliance that makes brands visible where it really matters: in the minds of consumers: inside and directly at the point of sale. Under the motto “Real Influence. Real Sales.” the two bundle their strengths. A kick-off event on XX gave the official starting shot. September, in which the partnership was presented for the first time.
Two worlds, one goal
Ben and has stood for successful sales work in the fashion industry for over a decade. As a distributor and agency, the company has built up a close network and is an experienced partner for brands who want to start in Germany. The focus is on clever trade strategies, strong presence at the point of sale and activations such as pop-up areas and events that set buying impulses exactly where decisions are made.
The Wants Social Complements these expertise with digital branding. The agency has been one of the pioneers in influencer marketing and community building since 2017. With know-how in content production, cross-channel communication and deep consumers: Interior insights ensures that brands remain visible and relevant online. The work always remains in practice: With its own store in Cologne, the company links knowledge from the trade area directly with digital brand strategy.
Bridge between Wholesale and D2C
The cooperation combines wholesale strategies with a direct end of the end: indoor address. Ben and takes care of sales with trading partners: inside and the operational implementation in inpatient trade, while The Wants Social takes over digital brand communication. This interaction is a clear advantage, especially for international labels that enter the German market: global marketing approaches alone often do not take into account local peculiarities. The combination of sales know-how and locally anchored communication creates real competitive advantages.
The collaboration follows a structured process. First of all, brand identity, market position and competitive environment are analyzed. Building on this, strategies arise that closely link brand messages with concrete sales goals. The implementation ranges from digital content and community management to campaigns and experiences directly at the point of sale.
A crucial success factor is the measurability: In the B2B area, the number of preliminary demands and POS activities serve as tangible indicators for market success. On consumer: Inner side includes key figures such as interaction rates, organic community growth and the quality of the target groups. In this way, results remain transparent and can be optimized in a targeted manner.
Loud, more present, more relevant
With this alliance, Ben And and The Wants Social brands give more power both in retail and online. The combination of sales competence and reach creates a foundation that not only supports brands at the start, but also ensures visibility and relevance in the long term.
The official starting signal for the partnership was found on Tuesday evening in Cologne Café Fleur. As part of a kick-off event, Ben and and The Wants Social presented the closed alliance there and celebrated the beginning of their collaboration together.