Phours before the official start of Milan Fashion Week, Laura Biagiotti Parfums celebrates 25 years of the maison’s fashion shows. With a fashion show and a cocktail crowded with stars, she rushed to savor Rome White Flowersthe new, refined tribute to the first female fragrance created by the Roman designer in 1982.
Exclusive event after the fashion show
Milan, Piccolo Teatro Strehler. The evening of 20 February 2023 is dedicated to the fragrance launch event Rome White Flowers. A party that takes place after the fashion show of the Laura Biagiotti autumn winter 2023/2024 collection and welcomes guests with a spectacular floral arrangement, a special olfactory corner and a live cooking show by the starred chef Charles Cracco.
Milan, 20 February 2023. Laura Chiatti at the event for the launch of “Roma Fiori Chiari” at the Piccolo Teatro Strehler.
Among the elegant guests, the beautiful one stands out Laura Chiattitestimonial of fragrances for over four years Laura Biagiotti Forever And Forever Gold For Her. Chiara Ferragni’s mother Marina DiGuardowho from this year becomes an ambassador of Laura Biagiotti Rome. And many well-known faces of Italian culture and show-biz, including the etoile Eleonora Abbagnato and the actress Martina Stella.
A strong and romantic fragrance
The refined olfactory score is the work of Natalie Lorson, which starts from tradition to evolve into scents designed for independent and cosmopolitan, romantic and aware women. Strong and at the same time wonderfully vulnerable.
The fragrance is enclosed in a bottle that has the classic column shape of the original ROMA but with the clear glass that highlights the pink color of the jus. The fragrance starts with top notes of bergamot, nard and pear to which are added heart notes of violet, jasmine, gardenia and the bittersweet tone of white almond. To conclude with the heady base notes: Tonka bean, sandalwood and musk.
«White Flowers» explains Lavinia Biagiotti Cigna on the Instagram profile of Laura Biagiotti Parfums «was the first perfume by Laura Biagiotti… This new edition linked to the ROMA perfume contains memories and emotions and evokes intense suggestions through fresh and energetic ingredients which exalt the elegance and the generating power of women».
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