The Lanvin Group closed the 2025 financial year with sales of 240 million euros, the Chinese luxury fashion group announced on Thursday. This corresponds to a decrease of 18 percent compared to the previous year. The company described the period as a challenging global luxury market environment.
The development reflected macroeconomic headwinds as well as targeted transformation initiatives. However, the group recorded a sequential improvement in the second half of the year, which was attributed to operational adjustments and brand repositioning. The direct-to-consumer (D2C) channel remained the company’s most important sales channel, accounting for 68 percent of total sales.
Strategic progress despite difficult market conditions
Zhen Huang, chairman of Lanvin Group, said 2025 was a year of disciplined implementation. He emphasized that despite the difficult environment, the group had pushed ahead with transformation initiatives and streamlined processes. The chairman expressed confidence that the group could achieve sustainable growth following the improved momentum in the second half of the year.
During this period, the group focused on optimizing its portfolio. This included selective branch closures and stricter cost controls. The measures contributed to an improvement in adjusted earnings before interest, taxes, depreciation and amortization (EBITDA), which improved to minus 90 million euros from minus 94 million euros in 2024. The spin-off of Italian menswear brand Caruso was also cited as a step to sharpen its strategic focus.
Wolford with 14 percent less sales
The French flagship label Lanvin recorded a 30 percent decline in sales to 58 million euros. The group attributed this to the ongoing repositioning of the brand and the optimization of the branch network. Despite the decline, the gross margin remained at 58 percent. In the second half of the year, the company experienced improved market response under the creative leadership of Peter Copping.
The Austrian brand Wolford reported a 14 percent decline in sales to 76 million euros. While the first half of the year was impacted by logistics disruptions, the second half showed improvement thanks to restored capacity. The brand’s wholesale business grew 19 percent year-over-year. The appointment of Marco Pozzo as Chief Executive Officer (CEO) is intended to strengthen leadership during this recovery period.
The Italian shoe label Sergio Rossi recorded a 30 percent decline in sales to 30 million euros. This reflected weakness in the D2C and wholesale business. The brand is currently transitioning to an asset-light model.
The US luxury house St. John remained the most stable performer with a decline in sales of just one percent to 78 million euros. In North America, the brand recorded growth in wholesale and e-commerce, which increased by 14 percent and 25 percent respectively in the reporting currency.
Looking ahead to 2026, Lanvin Group expects to largely complete its current transformation program. The group aims to build on the progress made in the second half of 2025, supported by renewed creative momentum and a more focused operating model. Although market uncertainty continues, the Group is confident that the measures taken over the past year have created a more solid foundation for long-term growth.
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