The French fashion label Lacoste is expanding its product portfolio to include underwear for women. The underwear line, which consists of fifty pieces, consists of four different collections in four different styles. However, they all reflect the brand’s style, Lacoste announced on Thursday.
In 1966, the brand designed its first underwear collection for men, but women had to wait another 57 years before they could call bras and briefs with the crocodile typical of Lacoste their own. According to the brand, the four collections that are now coming onto the market are the perfect basis for feeling good and experimenting.
Also included are the Heritage Collection, which infuses the House’s tennis-inspired DNA codes into underwear, and the Branding Collection, with subtle logo designs aimed specifically at younger consumers. There is also the Essential collection with non-wired triangle bras and understated models, as well as a Signature collection for young adults. In addition to underwear, there are also loungewear pieces that complete the range.
