Lacoste: creative director Louise Trotter leaves

Louise Trotter, who has been creative director at Lacoste for four years, is leaving the French brand.

She is stepping down “to pursue other responsibilities,” Lacoste said on Friday. During her time at the brand, she oversaw a shift into womenswear, designing a new wardrobe “that combines comfort and style.”

“I am very honored to have served the legacy of Rene Lacoste, whose sporting values ​​I will carry with me,” said Trotter. “I am very happy to have joined this unique brand that perfectly combines heritage and avant-garde. I would like to say a heartfelt thank you to everyone who has supported me on this brilliant journey […]”

The Brit was the first designer to take over as creative director in October 2018. She succeeds creative director Oliveira Baptista, who moved to fashion house Kenzo.

Lacoste relies on “collaborative studio model”

With Trotter’s departure, Lacoste is also ushering in a new era of creative leadership. Instead of a person at the helm, the brand with the crocodile is opting for a “collaborative studio model focused on a collective vision,” according to the statement.

“Lacoste is now beginning a new chapter with a collective of designers committed to collaborating with Lacoste to share talent and connections,” said Thierry Guibert, President at Lacoste. “Beyond designing collections, our brand wants to go even further in its mission to connect cultures and communities.”