The French clothing manufacturer Lacoste is transforming its Berlin concept store into a world of experiences for a few months. With the “Polo Factory” installation, the traditional brand stages the manufacturing process of its iconic polo shirts.
Until the end of August, the store at Neue Schönhauser Str. 8 will now offer visitors a “new, immersive shopping experience” that “brings the different phases of the creation of a polo shirt to life,” explained Lacoste.
The spatial installation “reinterprets the production process from a contemporary and immersive perspective” and draws inspiration “from real production environments while at the same time presenting a surreal and colorful factory world,” according to a statement.