A few weeks after the takeover, it is now known who is behind the rescue of the Italian luxury dessoo brand La Perla.
The new owner is the former Expedia CEO Peter Kern. As reports the Roman daily IL Messaggero, citing sources of the Italian Ministry for Companies and Made in Italy (Mimit), Kern lives with his wife in Italy. It is said to have given the impetus to buy.
As part of the takeover, Kern takes over all 210 employees: inside and plans to create 40 additional workplaces. The new business plan is officially presented today.
Already on May 27, the ministry announced that a solution was found for La Perla. “La Perla is saved! We are ready to hand over this symbol of the made in Italy to an industrial company that ensures the brand, the production facility and all 210 workplaces and creates an additional 40 new jobs. A great result that was achieved through excellent teamwork,” said Minister Adolfo Urso when meeting employees, local institutions and unions in Bologna.
The takeover marks an important step towards stabilization and future development of the iconic brand, which has been in financial difficulties for years.
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]