The fashion industry is on the move and the denim knives kingpins moves.
Under the leadership of the new CEO Vivian Wang, the fair on April 16 and 17 in Halfweg at Amsterdam shows that the denim platform is more than a pure sourcing event. On the second day, it became clear that knowledge and technology are going more and more hand in hand – and that data play a key role in the development of the industry.
Kingpins gets a training room
What started as a sourcing fair in 2004 has meanwhile developed into an inspiration platform on which transparency, technology and tradition come together. A good example of this is the new training series ‘Denim 101’, in which the audience could learn more about Denim. Michael Morrell, CEO Americas and Europe by Freedom Denim, explained not only how Denim is manufactured, but also why every detail counts. From the difference between Rope Dying and Foam Dying to the understanding of web techniques – during the session, the audience was given the knowledge and craftsmanship behind everyday jeans in an accessible manner.
Made in Japan
Another eye -catcher was the ‘Made in Japan’ area, in which a carefully compiled selection of Japanese manufacturers presented their fabrics and philosophies inside. With a view of details, tradition and sustainability, they showed why Japanese denim is still considered to be tone worldwide.
The area not only emphasized aesthetics, but also values such as long -term thinking. An alternative to the enormous water consumption in the production of jeans was presented. The company Saikou Denim proudly showed how water is completely recycled and cleaned in special systems within the factory.
Jeanius Hub: Transparency in the digital age
The most visionary part was undoubtedly the Jeanius Hub. In this area, the importance of data acquisition – the conversion of information into data – focused on for the industry. The data acquisition now records actions that were previously not measurable and analyzed with technology. From traceable cotton fibers to blockchain in logistics. In view of new European regulations, such as the corporate sustainability reporting directive (CSRD), brands and manufacturers are looking for: inside for instruments to make their processes transparent.
AI-based solutions played an important role. Technology companies like Les Main Bleues emphasized that data and artificial intelligence are no longer future music, but essential to remain future-proof as a denim brand.
Denim as a sign of the community
The Kingpins sprayed a feeling of urgency, but also of optimism. The fair proves that Denim is not just a product – it is a global language. Regardless of whether you are traveling in the United States or in Japan: people wear jeans. The product connects designers: inside, manufacturer: inside, innovator: inside and consumer: inside. And especially in a time of geopolitical tensions and global changes, this connection may be more valuable than ever.
This article was used with digital tools translated.
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