Kim Kardashian’s 12-year-old daughter North West is getting her own brand.
12-year-old North West is known for his personal style. PDO
Kim Kardashian, 45, child North West, 12, is about to launch her own fashion and jewelry brand, says Daily Mail.
According to the magazine, mother Kim has filed three trademark applications for a new brand called NOR11 in several different categories.
One of the trademarks concerned clothing and accessories such as dresses, shoes, hats and socks.
The second was for watches and jewelry such as bracelets, necklaces, earrings, and rings. The third trademark was for a variety of bags, including handbags, wallets and make-up bags.
The brand name NOR11 is said to be made up of the first three letters of North’s name and a number that refers to his age at the time of the idea.
North’s brand name is marked NOR11. PDO
North continues the business line characteristic of his family, which relies heavily on a personal brand. His mother owns the successful underwear brand Skims, which has just arrived in Finland, while his father Kanye West built a multi-billion dollar empire with his Yeezy brand.
North’s aunt Kylie Jenner also has her own cosmetics company, Kylie Cosmetics, whose rapid growth made her a billionaire in 2019. Economic magazine Forbes according to that, at that time he became the youngest person in the world to become a self-made billionaire.
Other members of the Kardashian–Jenner clan also have their own brands focused on health, fashion and beauty, so entrepreneurship and productizing one’s own name are a key part of the family’s operating model.
12-year-old North West is the child of Kim Kardashian and rapper Kanye West from their former marriage. Recently, my e-teen has sparked discussion on social media with her bold style, which many have considered inappropriate for a child of her age.
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