US sportswear brand Under Armor has announced several leadership appointments to strengthen its global product, brand and marketplace operations. The changes will come into effect on February 2, 2026 and are aimed at promoting sustainable growth and improving financial performance.
Leadership appointments for merchandising and regional markets
Kara Trent has been named Chief Merchandising Officer (CMO). In this role, she will be responsible for category management and central go-to-market initiatives. Her responsibilities include, among other things, product line architecture, assortment planning and channel segmentation. Trent brings 24 years of industry experience and most recently served as President of the Americas Region. In her new role, she will focus in particular on optimizing margins and increasing storage unit (SKU) productivity.
Adam Peake will take over Trent’s previous position as President of the Americas region and will be responsible for business in North and South America. Peake has more than 25 years of leadership experience, including 16 years at Under Armor in various senior roles in sales, marketing and footwear. Most recently, he served as Senior Vice President of Strategy. His focus is on accelerating omnichannel growth and further expanding brand relevance in the company’s largest region.
Creative continuity and new advisory role
Yassine Saidi, who joined Under Armor in 2024 as Chief Product Officer, is moving to a newly created position as Senior Advisor for Design and Expression. In this advisory role, he will focus on creative continuity and the further development of the brand’s design language. Saidi should continue to shape the long-term aesthetic direction and provide creative impulses.
President and Chief Executive Officer (CEO) Kevin Plank said the personnel changes provide the clarity and cohesion necessary for the next phase of the company’s transformation. The restructuring follows the recently announced change at the top of the finance department. Reza Taleghani will succeed Chief Financial Officer (CFO) David Bergman in February 2026.
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