The Cologne bag and accessories specialist Kapten & Son GmbH is continuing its expansion course. On Monday the company announced the opening of a new store in Stuttgart.
With the new location at Königstraße 40, which has a sales area of 75 square meters, Kapten & Son is “expanding its presence in southern Germany” and creating “a place where design, functionality and brand experience come together,” according to a statement.
In the new “Experience Store”, the brand once again offers its customers some testing options. Backpacks and bags can be filled before purchase on the “Packing Table”, while the “Size Check” checks “whether backpacks or suitcases correspond to the usual hand luggage dimensions,” explained the company. The “Magic Mirror” makes it possible to look at the backpack from behind, the “Ambient Mirror” offers the opportunity to test sunglasses in different lighting conditions.
“With our new Experience Store in Stuttgart, we want to offer the Kapten & Son experience to even more customers and take the shopping experience to the next dimension,” explained Tonio Kantorski, General Manager Retail & Expansion, in a statement.
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