The US shoe retailer K-Swiss Global Brands has filled two key positions. As the company announced on Tuesday, Anna Amador has been appointed Vice President of Marketing. Amador comes from the shoe brand Skechers, where she most recently served as Vice President of Skechers Performance. Before that, she had held marketing positions at Nike and Adidas, among others. At K-Swiss, she will be responsible for “global branding” and will work closely with the label’s collaboration teams, said Dave Grange, K-Swiss International Brand President.
At the same time, the company announced the appointment of Kristina Barclay as Director of E-Commerce. Barclay has spent the past nine years at denim label Paige, where she led the expansion of the online business as e-commerce operations director. She had previously worked for the AG Adriano Goldschmied jeans brand. In her new role, she will manage the online shops of the company’s labels K-Swiss and Palladium, said K-Swiss Global Brands.
