With the facility inaugurated in September 2011, the club was able to implement public loyalty policies and equipped itself with a real estate asset that strengthened it on an industrial level
On July 18th an era ended at Continassa. Juventus made the early repayment of the loan from the Institute for Sports Credit by paying the last tranche of 1.1 million euros. Thus the Bianconeri finished paying the loan for the stadium they owned which represented – and continues to represent – a benchmark for Italian football. The plant, inaugurated in September 2011, is a success story from several points of view. Juve has been able to implement public loyalty policies by welcoming targets – think of families – who had until then been excluded or not very involved and has equipped itself with a real estate asset that has strengthened it on an industrial level. Think of the recent 150 million bond: as collateral, the Exor club offered the Corso Gaetano Scirea plant to institutional investors, with a mortgage worth 262.5 million.