In recent years, several players purchased at reasonable prices have appreciated their value. And they could guarantee precious revenues for the Juventus club
Kenan Yildiz is the most glittering stone, the jewel beyond category. But the Juventus squad, despite the difficulties of the sporting and economic relaunch plan, hides other players who have improved since the day they arrived in Turin. And these, unlike the highly armored number 10, represent not only latent capital gains. The club thus finds itself with a potential treasure of around 150 million. Specifically, we are talking about Thuram, Cambiaso, Kalulu, Gatti and Miretti: low-cost, or even zero, investments that promise a significant return, judging by the market values of the main platforms, with the further attraction of sustainable salaries.
estimates
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Thuram was signed in the summer of 2024 from Nice for 21 million. In June his residual budget cost will be 12 million, while his current price – averaging the estimates of the specialized companies Football Benchmark, Transfermarkt and Wallabies – is 43 million. Cambiaso was purchased in the summer of 2022 from Genoa for 8.5 million, which became 16 including bonuses and commissions. In June the residual cost will be 6 million, compared to a market value of 35 million. Kalulu was bought back last June by Milan for 14 million and now weighs 10 million in the budget. Its current value is 29 million. Gatti cost even less: 9 million in total to buy him from Frosinone in 2022. The residual cost is 4 million, while the market value is 21. Finally, Miretti, a product of the youth team, has a valuation of 18 million. It is not a given that the players will be sold: a lot will also depend on qualification for the Champions League. But it is certain that a possible sale would produce, in these cases, a capital gain. Pure oxygen for the accounts. Overall, the first team squad is realistically worth around 300 million more than its book value (240 million as of 31 December 2025). And in the squad there are other players who, due to the amortizations already carried out, have market prices higher than the carrying ones and, therefore, could generate further capital gains: Bremer, residual cost in June of 21 million (51 the purchase cost), market value 38; Locatelli, residual cost of 10 million (38), market value 32; McKennie, residual cost of 2 (31), market value 28. And Boga, destined to be redeemed at 5 million, has a price of 9, growing.
counts
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Last season Juventus made a good 110 million in proceeds from player trading, driven above all by the sales of young players raised in the Next Gen, a project capable of generating wealth: capital gains of 22 million for Soulè, 14 for Huijsen, 13 for Fagioli, 12 for Iling-Junior and so on. It must be said, however, that the positive effects of various operations have expanded over time through bonuses and percentages on resale (sell-on-fee). Thus, the total proceeds for Soulè amount to almost 30 million and those for Huijsen to 23, while Muharemovic – sold for 2 million – would guarantee Juventus 50% on the future resale, if he were transferred from Sassuolo. In the summer of 2025 the Bianconeri recorded only 32 million in revenue from player trading (mainly thanks to two other players who moved from Next Gen, Savona and Mbangula), which is why it becomes even more important to have assets to monetise. There is a business plan that aims to break even in 2027 and there are UEFA parameters: from the “squad cost ratio” to the “football earnings rule”, the transfer market remains a fundamental lever.
balance
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If the “low cost” purchases have proved to be largely successful and a disappointing player like David, who cost 12.5 million in commissions, still has a higher market value (40 million), the more expensive moves of recent years have instead yielded below expectations, from Douglas Luiz to Koopmeiners up to Openda. Out of a total of 350 million investments net of sales over the five-year period, the overall balance is inevitably represented by what happened on the pitch: a non-competitive Juve in the Scudetto fight and never beyond the round of 16 of the Champions League, with the risk of not finishing among the top four in this championship. However, the hotbed of the second team and some successful deals, together with the constant reduction in salaries from 2020-21, allow us to glimpse a certain perspective for the Juventus future.
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