Madrid’s words surprised the environment. The Croatian coach, however, had already changed tone in the last month, moving from a charged and positive attitude to recriminations and controversies
First, it was the calendar. Then the Como market. So the expectations. In a climax of polemical statements, direct and indirect, Igor Tudor’s last month of words was characterized by several outbursts. The one on Tuesday in Madrid, however, surprised the Juventus environment, because it arrived at the “Bernabeu”, in a temple of football, on the eve of a luxury match against Real Madrid and under the eyes of the entire management: the general manager and CEO Damien Comolli, the Director of Football Strategy Giorgio Chiellini and the director Francois Modesto. So much so that the club has decided to take action by working on the coach’s communication.
how tudor communication has changed
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And to think that Tudor himself, from his inauguration to the first releases of this season, had proven to be an element capable of charging the environment. “I don’t read much, but they tell me they give us fourth, fifth or sixth and this is just a stimulus – he said on the eve of the season debut against Parma -. For five years Juventus hasn’t finished first or second and this is not a good thing for the club. Certainly a club like this never starts just to qualify for the Champions League, then we’ll see what happens.” Not even two months later, however, in Madrid the coach went so far as to say that “if the analysis is we are Juve, then we must always win, it is not the right analysis”. Almost a stream of consciousness that of the Croatian at the “Bernabeu”, who, from one recrimination to another, showed off the whole corollary of justifications: from the referees (“in Verona they denied us a penalty”, but the truth is that a dubious one was granted to the yellow-blues) to the calendar (“crazy, if we had played against Cremonese and not against Milan, we would be first in the table”). In an attitude that is not typical of those who coach Juventus or wear their shirt, accustomed to going beyond every obstacle.
Juve, Tudor in communication lesson
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Having started aggressively, a bit like his team on the Tudor pitch, as the matches went by he faded and changed his tune, with the noble aim of protecting the players and trying to take pressure off them, but with the consequence, probably, of providing them with alibis. And to seem to want to absolve themselves in the face of the crisis of results. Thus, in these days the club will continue the work of raising awareness towards the coach, already begun after the pre-Como attack and rendered futile by the outburst in Madrid, to bring him back to a more appropriate and serene communication. On the other hand, 7 matches without winning are already enough to make the atmosphere tense at Continassa.
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