THE‘Summer 2025 reveals a new collaboration between the British actor Jonathan Baileyknown for his charismatic roles and for the TV series Bridgerton, e Martini®the leading Italian brand in the aperitif. With an invitation to free yourself from the routine and to choose spontaneity, a new short film takes us immediately on vacation thanks to a new recipe: the Martini® Spritz.
Jonathan Bailey and Martini: it’s time to go Off script
A recent study commissioned by Martini reveals that 62% of people feel the weight of predictable daily choices, from the holidays of the holidays to the drink ordered to the bar. With 65% of the interviewees who want a summer in the name of “intentional spontaneity”, so Bailey and Martini for this summer become the spokesperson for a clear message: It’s time to go “off script”to get out of the box and let yourself be surprised.
“Go Off script It is the best way to make room for fun and new experiences»Explains Bailey. “The unscheduled moments always end up being the most unforgettable.”
The Italian summer of Jonathan Bailey
Resumed in the suggestive southern Italy, A place that the actor considers a personal refuge, Bailey shows himself in an ironic guise, far from the Hollywood spotlight. Here, between sun and breathtaking landscapes, it invites everyone to change course and Discover the joy of a different summerbetter if accompanied by the unmistakable taste of a Martini Spritz.
Martini Spritz and Jonathan Bailey
https://www.youtube.com/watch?v=dmnora8-8bq
Martini Spritz, the recipe
In recent years, the spritz have conquered the world, with a growth of 8% year on year, becoming a must for the summer aperitif. This contemporary reinterpretation of the classic Spritz is easily prepared In three simple steps with three main ingredients:
75 ml Martini® Prosecco
50 ml martini® white
25 ml of soda
To be mixed delicately in a spritz glass full of ice and garnish with a slice of lemon, a tuft of mint and a slice of strawberry.
The Martini® white spritz In practice it includes three parts of Martini® Prosecco, two of Martini® white and one of soda, served in a glass full of ice, with one lemon garnish, mint and strawberries. A perfect drink for those looking for an alternative to the classic summer cocktails.
Bailey, the new elected Martini Manembodies the charm of this “out of script” season. His collaboration with the brand is part of a tradition of campaigns with a cinematographic flavor, which celebrate Italian elegance and the desire to experiment.
Martini terrace: the itinerant aperitif in Europe
To bring the atmosphere of this summer “off script” in the cities of the whole continent, Martini® Lancia Martini terrace, A traveling experience that will touch over 30 locations Between rooftops, bars and squares in the city such as Milan, Noto, Forte dei Marmi, Barcelona, Berlin, Madrid and Antwerp. An opportunity to toast as Bailey and live the Italian aperitif, wherever you are.
“This summer I invite everyone to do a breath, to jump and change course to let go”, concludes the actor. With a spritz martini in hand, summer 2025 promises to be unforgettable.
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