The British department store chain John Lewis strengthens fashion competence as part of its elevation strategy and expands its menswear range. The retailer now launches the premium men’s fashion brand J. Lewis.
According to the company, the J. Lewis collection is a “contemporary addition” to its own menswear label John Lewis. It is an element of the ongoing strategy of the department store to expand its own brand collections and to offer the customer: inside high-quality fashion.
J. Lewis starts for autumn/winter season 2025/2026. The curated collection offers modern silhouettes that “seamlessly combine tailoring with casualwear”. The associated articles are therefore “made from the finest European fabrics” and designed by the John-Lewis team in their own house.
James Hawkes, the design manager for men’s fashion at John Lewis, said in a statement: “We are pleased to launch J. Lewis for autumn/winter 2025/2026. This collection is carefully compiled and reflects how our customers are dressed today. High -quality European fabrics were the focus: We continue to be our customers in the inside: our unique range of unusual quality want to offer. “
“Every detail is proof of timeless craftsmanship,” says Hawkes. “We are proud to have created a versatile, self -confident wardrobe that meets the requirements of modern life.”
The new brand’s collections are designed in your own house
J. Lewis’s 23-part debut collection is available online from September 22nd and in eleven John-Lewis branches. It offers the “Ultimate Capsule Wardrobe” for men from Kashmir, silk and kamm yarn wool. The prices are between 35 and 400 British pounds (41 to 467 euros).
The retailer said that J. Lewis’s idea was to offer “extraordinary craftsmanship at a reasonable price”. Highlights are therefore Italian yarn of Millefili, fine Italian wool and Japanese Kuroki denim.
The most important looks include a flannel suit made of Italian Barberis wool, Japanese jeans from Turkish Kuroki denim, cashmere cotton-T-shirts and needle cord shirts from Portuguese cotton as well as a turtleneck fishing sweater made from Italian Millefili merinogar and a checked blazer from Italian Guabello wool.
The color palette of “soft, seasonal” colors such as rust brown, olive green, pigeon gray, classic navy blau and white is also deliberately chosen. The collection was designed in many ways in order to “be worn and combined for casual elegance and combined”.
John Lewis has taken a few steps in the field of men’s fashion in recent years. The brand PS Paul Smith, the young branch of the British fashion house, was added to the range. In addition, the first diffusion line of the luxury knitting brand John Smedley, JS by John Smedley, was introduced. In addition, Snowpeak and Nigel Cabourn.
The retailer announced at the beginning of the month that he will introduce Topman, the men’s fashion counterpart to Topshop, from February 2026 in six of his branches. This is an important step in his mission to offer fashion that arrived at the customers: at the time.
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