Joel Vatanen is a favorite character and a successful gym entrepreneur.
In the beginning was a digital camera, a little bodus enthusiastic, a teenage boy and a great idea that switched to Joensuu’s urban milieu, who has just switched to Joensuu’s urban milieu.
This is the most self -timer, the teenage boy interpreted the camera he had purchased with summer work money.
The teenage boy moved from the idea level to implementation. He programmed the trigger, placed the camera at the corner of the table, turned his back – and tense his muscle.
Click.
Life style
Memory of twenty years ago laughs Joel from Vata.
– When I took that picture, I noticed that no muscle. There was probably nothing terribly there, but then it seemed that a few bumps had come, he times.
– That moment has burned somehow to my hard drive. Joke, now I’m a bodybuilder.
After the picture, the on/off ratio in the hall changed. The iron took me as it went and has kept it.
“Good quality addiction or another starts when you notice that there is some reason here,” Vatanen says.
-By the age of 18, Bodus became a lifestyle and thing that always revolved around the top of the mind, a passion.
“It was pretty tight”
Joel Vatanen is a successful Porvoo entrepreneur. Pink bröijer
Vatanen, 35, has hatched a successful entrepreneur. Today, his PTV chain includes additional nutrition and online coaching in addition to the gyms.
If you can set a digital camera at the back of the lifting camera, you can see the “foundation of your own gym” post on Instagram as a start -up of PTV.
At that time, Vatanen pressed work as a personal trainer. Do I want to take the risk? He always asked himself.
– I had been swirling the hall idea for a long time. Always the end result was that I can’t or dare because it costs money, Vatanen recalls.
– One day I got tired of a local gym and made a post. I thought this would go to a big audience and bring me a spot.
After a year, the first 350-square-meter Ptvgym opened in Porvoo.
– I had a pot of $ 85,000. When the hall was opened, there were a couple of hundred in the account.
The savings from PT-Hommi were about € 50,000. The rest of Vatanen financed her father with a loan guaranteed.
– It was pretty tight. The car and the motorcycle had to be put on sale, he says.
– Everything was closed in the hall. When you look at the pictures, it seems a bit like a small budget.
When Vatanen opened the door of her hall in August 2016, people arrived but not crowded.
– I did not know the concept of pre -sale. I didn’t know if there were ten or a hundred people, he remembers.
– I had created the assumption that yes a hundred [jäsenyyttä] goes on the first day.
Didn’t go like 30.
– I was 70 surfaces and wondered what was going on, but the first month was already on the plus side. The costs were so low.
“Pretty natural”
Joel Vatanen has built a financial success story for his passion. Pink bröijer
Ptvgym is now a 13 gym chain. Vatanen completely owns five and one. The rest work on a franchise principle.
– When I founded the hall, I was never meant to do another or third. The goal was to get the hall to work and wait for retirement, he says.
– When it took a couple of years and everything rolled nicely, it was quite natural that you can do as many of these Sale. It went completely without forcing and unplanned.
Ptvgym has been profiled as a chain of hard and goal -oriented training. In other words, the burst of weights and the rumble of weights, as well as the lifter’s speech, and even screaming, are a very desirable sound world.
Vatanen as keywords highlights youthfulness and boldness.
– We played the music favored by the youth and maybe a couple of naps tougher than normal. The halls are really dark. There are graffiti on the walls.
One of the popularity areas is Vatanen’s visibility, exactly the visibility.
– I believe I have the biggest gym visibility in Finland, he says.
– Even the visibility attracts the gang, but of course the service and product must be of high quality to carry further.
Creeper
How on earth has a vocational school bodies that have pushed from Tuupovaara, has grown into a huge social phenomenon on the Finnish scale?
When Vatanen moved to Porvoo after her friend in her twenties, there was no visibility, not even a vision of the future.