Gabbriette is confident, instinctive and extremely individual. She is preparing for her own wedding later this year. It gives the narrative a strong appeal and realism. In doing so, she anchors bridal fashion style in self-expression and joy rather than traditional expectations. Videos are used to bring the campaign to life and highlight Gabbriette’s playful personality. ‘The Rules of Engagement’ is a tongue-in-cheek list of Gabbriette’s seven guiding principles of wedding etiquette. From styling tips like “one pair of shoes is never enough” to the true meaning of the big day: “This is about love and looking hot, but mostly about love.” Gabbriette is the definition of the modern bride.
Photographed and directed by Mark Kean and styled by Vanessa Coyle, each look captures Gabbriette’s distinctive personal style. At the same time, it remains infinitely feminine. The campaign features new models from the 2026 bridal collection alongside the house’s classics in a series of captivating and striking images.
The 2026 bridal fashion collection
Pearls are symbols of purity, love and new beginnings. They have long been synonymous with British luxury brand Jimmy Choo, particularly its bridal collection. The SACORA is a statement sandal decorated with approximately 1,969 pearls. The AURELIE, on the other hand, combines pearl and crystal accents with romantic lace. In-house classics are also represented. These include the SAEDA pump with an elegant ankle clasp and the fully decorated AZIA, which is set with approximately 5,453 stones.
New bridal styles include the FAIZ pump, which explores the feminine and sculptural nature of lace. The FAYA, a red satin pump with a grosgrain bow and a JC monogram ‘seal’, is reminiscent of love letters from a bygone era. Iconic accessories complete the modern bride’s wedding wardrobe. The BON BON bag is presented in both ivory satin and playful pearl embellishments. These versatile pieces are made to be worn, remembered and treasured long after the big day.
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