Nonew beauty trend arrived from Korea, among the benefits of “Jello Bath” there is the ability to contribute intense hydration to the skin. But what is it? To be precise, a bath in gelatin. A new completely sensorial beauty experience to try, to revolutionize the classic bathroom concept.
Jello Bath: bathing in gelatin salts, a new beauty craze
It’s called “Jello Bath” and it’s the latest oddity in beauty trends. With over 4 million views on TikTok, this new beauty routine involves bathing in jelly. The Korean brand launched particular gelatinous bath salts on the market Forbidden Eden who created “the most sensual wellness experience that has ever existed”. The completely vegan formula, once in contact with water, transforms into soft semi-liquid jelly.
Contains eucalyptus extracts, hyaluronic acid for a boost of hydration, Lactobacillus ferments to rebalance the natural protective epidermal barrier and antioxidant allantoin. The available fragrances vary from apple to more floral bouquets, allowing anyone to create their own private moment of relaxation and transforming the act of bathing into a true personal spa session.
After the ice bath, the “Jello Bath” arrives among the beauty trends for sensorial immersions in gelatin (Credits: Instagram @ellemacpherson)
A more sensorial bathroom than ever
The “Jello Bath” therefore focuses on a new approach to bodycare that incorporates the element of sensorial experience within itgiving the beauty routine the innovative tactile aspect.
In fact, today in the cosmetic market this is precisely the most important aspect. In addition to ingredients and fragrances, which play a fundamental role, Textures are playing an increasingly important role and among the consumers’ favorites are the gel ones. The reason? These formulations combine the innovative aspect with the playful one, thus activating all the senses.
Gel cosmetics: the new transformative textures
Butters that turn into creams, oil that turns into milk when in contact with water and even gel that turns into oil. Cosmetic treatments are now hybrid and transformative, responding to multiple needs at the same time but without having to give up the sensorial signature.
Thanks to their transformation, these “evolutionary textures” they combine proven effectiveness with a sensorial journey, for an authentic moment of well-being. So the beauty routine doesn’t it exclusively takes care of the skin but also of the emotional statecounteracting anxiety and stress.
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