JC RAGS, the renowned brand for men who value style and substance, is pleased to announce a new partnership with Gunter Lattke, owner of Connected Brands. As the official agent for northern and eastern Germany, Gunter will support the brand in further expanding its presence in the market.
Gunter’s experience in the fashion industry and his talent for building strong brand relationships make him the ideal partner for JC RAGS. With his agency Connected Brands, he is known for establishing authentic customer relationships – exactly what JC RAGS stands for.
“We couldn’t be happier to have Gunter on board” “His expertise and deep understanding of the German market are unique. We are confident it will help us reach even more people who appreciate outstanding men’s fashion. This partnership marks a crucial step in growing our brand and spreading the values that JC RAGS stands for.”
This move comes as JC RAGS continues to grow and redefine modern menswear by combining timeless designs with a fresh, confident attitude. With Gunter and Connected Brands at the forefront in Germany, the brand can count on even easier access to its carefully developed collections.
Further expansion
Abbenhuis: “As we build a presence in the northern and eastern regions of Germany, we continue to seek agents to expand our reach to other parts of the country. Our next steps will be to pursue further growth opportunities in the European market.”


