Pitti Uomo deepens his collaboration with the Japan Fashion Week Organization and presents the Children of the Discordance brand.
The Florentine men’s fashion fair wants to go into the spotlight in its upcoming edition “The most innovative creative research of the international scene,” said the trade fair organizer Pitti Immagine on Wednesday. Therefore, the brand of the Japanese designer Hideaki Shikama will organize a catwalk show during the Pitti Uomo 108 on Tuesday, June 17th. The collection will also be shown on the Fortezza Da Basso exhibition center in the “Futuro Maschilil” hall, which focuses on contemporary menswear.
But it is not the first time for Children of the Discordance in Florence. The brand has been pursuing intensively since its trade fair debut a few years ago, which was initiated by the Tokyo Fashion Award, explained Francesca Tacconi, coordinator for special events at Pitti Immagine.
“We appreciate the independent thinking of your founder, Hideaki Shikama, and the calm confidence with which he combines archive references and the quick pace of Street Culture, all with a forward -looking design vision,” said Tacconi.
In addition to Children of the Discordance, the Homme Plissé Issey Miyake line of the Japanese fashion designer of the same name, the Korean brand Post Archive Faction and Niccolò Pasqualetti are also a guest at Pitti Uomo, which has chosen cycling as the central topic for the 108th edition.
About Hideaki Shikama
Hideaki Shikama, the designer behind Children of the Discordance, was born in 1980 and grew up in Yokohama and Tokyo. During his training at a fashion school in Tokyo, he was also active as a skateboarder, rapper and model as well as in a multi-brown store. In 2005 he took over the management of the fashion retailer ACYCLE resident in Tokyo and was responsible for the purchase of around 70 brands and for the planning and production of own brands.
Six years later, he laid the foundation for Children of the Discordance. Since then he has already introduced his collections in Tokyo, New York and Paris and received the Tokyo Fashion Award in 2017. He creates the collections with his studio team in Tokyo.
“My clothes are inspired by all the culture that I experienced in my youth in the Japanese port city of Yokohama, and I try to incorporate the essence of this culture into every piece,” said the designer. “The clothing I make is obliged to the claim to uniqueness, and I will continue to research this every day.”