Jannik Sinner he left his rackets for a day and picked up a validation machine, ready to stamp passengers’ tickets on the platform of Milan Central Station. At his side, the Paralympic champion Bebe Viomegaphone in hand, began giving directions and greeting travellers. As, the two sporting champions improvised as controllers for a day on the campaign’s promotional train ACGthe outdoor line of Nike. On the special convoy Milan–CortinaSinner validated the tickets between selfies, jokes and contagious smiles, while Bebe Vio contributed to creating a party atmosphere, making people feel every passenger is part of an ideal Olympic journey.
Jannik Sinner and Bebe Vio, special ambassadors for Milano Cortina 2026
Bebe Vio and Jannik Sinnertogether with other great names in Italian sport, they are official faces from the Milan–Cortina 2026 Winter Olympics. For the Paralympic champion, having the Games “at home” represents a unique opportunity to bring more people closer to sport.
«Seeing the champions of all the winter disciplines competing close to home, with live coverage on television, can also motivate those who don’t normally practice physical activity to move and try new sporting experiences», he said in an interview with Eleven. Although he will not be present at the opening ceremony, Sinner assumes the symbolic role of number one volunteer of the Olympics: point of reference for the approximately 18 thousand young people who will work for the success of the Games. THETogether, they perfectly embody the spirit of Milan–Cortina 2026: competitive and ambitious, but also inclusive, contemporary and surprisingly light-hearted.
The promotional train for the new Nike campaign
The countryside All Conditions Express was born to tell the most authentic spirit of Nike: an uncompromising outdoor attitudedesigned for who faces every challengefrom the mountains to urban routes, in any condition.
In this context, the presence of Sinner and Vio as “special controllers” becomes an ironic and engaging metaphor: the journey to the Olympics turns into a small shared adventure, made of movement, energy and enthusiasm. An original way to celebrate the anticipation of Milan–Cortina 2026 and strengthen the bond between the champions and the Italian public.
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