The Swedish sports clothing brand J.Lindeberg opened its largest flagship store in South Korea on March 27. The store extends over five floors and is located in the Gangnam district of Seoul.
The new flagship store is intended to combine the brand’s entire lifestyle offer in the areas of golf, skiing, tennis, fashion and activewear and at the same time offer an upscale shopping experience based on the brand’s clubhouse concept. It is also intended to serve as an event location and offer personalization services, such as a VIP shopping lounge, a golf simulator and an adaptation area, which is intended to increase the positioning of J.Lindeberg as a premium lifestyle brand.
The opening of the store in Seoul is a significant step in the expansion of the brand on the Asian market, according to the company in a press release.
Hans-Christian Meyer, CEO von J.Lindeberg, says about the opening of the store: “South Korea is a fast-moving and extremely influential market, and this store reflects our endeavor to be an important player in this area. Bringing the clubhouse concept to Seoul enables us to get in a meaningful way with our customers: Full spectrum of what J.Lindeberg stands for – from fashion to sport to beyond.
J.Lindeberg was founded in 1996 by Johan Lindeberg in Stockholm. Today the company is represented in over 35 countries and has 200 J.Lindeberg stores and 35 shop-in-shops in cities such as Stockholm, Copenhagen, Oslo, Munich, New York, Miami, Tokyo, Hong Kong, Beijing and Shanghai.
