AND Sanremo 2026 has started and with it the hunt for artists for a selfie or a stolen photo. This time he was the protagonist J-Axcompeting with Italy Starter Packintercepted by fans during a surprise flash mob. And as often happens when the Milanese rapper is involved, the show is always very lively. This time with lots of tricolor cheerleaders, already seen on the Ariston stage.
J-Ax, flash mob with Team Milano Cheers AllStar
A ten cheerleaders from Team Milano Cheers AllStar, choreographed by Benedetta Roncallianticipated his arrival with a series of choreographies that attracted onlookers and smartphones ready to film the scene. For the luckiest it was I also gave him a cowboy hat with the title of the song. The highlight was the arrival of J-Ax, welcomed by a compact crowd with selfies and applause, until the end of the initiative. A taste of the enthusiasm that accompanies the Festival even off stage.
Competing in Sanremo 2026 with Italy Starter Pack
Italy Starter Packthe song competing at the Sanremo Festival, is constructed like a ironic photography of contemporary Italian identity. J-Ax alternates country-pop sounds to a text that plays with stereotypes, cultural tics and social contradictions: from the obsession with appearance to the “intermittent” patriotic rhetoric, up to the relationship with social media and consumption. The tone is satirical but not light-hearted: behind the catalog of clichés one emerges reflection on the sense of belonging and what it means to feel Italian today. A piece that uses irony as a filter, but aims at a precise generational portrait.
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