Artificial intelligence (AI) is transforming the way we live, work and make decisions. However, this advance is not exempt from ethical, technological and social challenges that require a clear regulatory framework. ISO standards, internationally recognized for setting standards for quality, safety and sustainability, are playing a critical role in ensuring that AI is trustworthy, transparent and fair, especially against a backdrop of growing concerns about privacy and fairness.
Standards for a future withreliable. One of the great challenges of artificial intelligence is to guarantee its ethical and responsible development. The ISO 23894currently in development and scheduled for release in 2025, seeks to establish fundamental ethical principles for AI, addressing issues such as transparency in algorithms, data privacy, and fairness in results. This is crucial in a context where 72% of global users consider transparency in AI to be a key factor in trusting its use.
Another relevant example is the ISO 38505focused on data governance. This standard ensures that data used by AI systems is managed in a fair, ethical and transparent manner, reducing risks of bias and discrimination. In critical sectors such as health and education, where trust is essential, these regulations provide a framework to ensure that AI applications are not only effective, but also respectful of human rights.
In terms of security, ISO 27001 has become an indispensable standard to protect data managed by AI against cyber attacks. The average cost of a data breach is US$4.45 million per incident, underscoring the importance of adopting regulations that protect both organizations and users.
Latin America: an emerging focus on responsible AI. Latin America is emerging as a key region in the adoption of international standards related to AI. Countries such as Brazil and Mexico have led the implementation of regulations such as ISO 27001 and the ISO 38505achieving significant advances in data security and governance. According to the ISO Survey, certifications related to artificial intelligence and data protection in Latin America have grown by 28% since 2018, with Brazil standing out for having reduced cybersecurity incidents in certified companies by 40%.
This growth not only reflects a commitment to ethics and safety, but also a significant economic opportunity. A PwC report estimates that the AI market in the region will grow 32% annually until 2025, with key applications in sectors such as health, logistics and education. This positions Latin America as a relevant actor in the implementation of responsible and sustainable AI, aligned with international standards.
Small and medium-sized companies, great opportunities. Although they are often perceived as tools for large corporations, ISO standards also offer significant benefits for small and medium-sized enterprises (SMEs). These companies, which represent more than 90% of companies in Latin America, are using standards such as ISO 27001 to protect sensitive data and gain the trust of clients and investors.
According to the International Chamber of Commerce, SMEs that adopt international standards are 50% more likely to expand their operations to global markets, making them a key driver for the region’s economic growth. Additionally, ISO certifications facilitate access to financing, as investors prefer companies that meet recognized standards, reducing the risks associated with non-compliance. normative.
The future of ISO standards in AI. Looking to 2025, ISO standards will continue to evolve to address emerging challenges in artificial intelligence. In addition to ISO 23894, which will establish ethical guidelines, new regulations are expected to address issues such as the sustainability of AI systems and their social impact. An Accenture report reveals that companies that adopt international standards in AI development experience 30% more trust from users and 20% less associated risks.
On this path, education and training will play a key role. International organizations and local governments are developing programs to train professionals in the application of AI standards. For example, the European Union launched in 2023 a pilot program to train more than 20,000 specialists in AI governance, and Latin America is beginning to replicate these initiatives in universities in Mexico, Brazil and Chile.
Building an ethical and sustainable future. The development of artificial intelligence presents unique opportunities and risks. ISO standards provide a strong framework to ensure that these technologies are not only innovative, but also ethical, reliable and responsible. In a global context where AI is redefining entire industries, adopting these standards is not only a competitive advantage, but a necessity to guarantee people’s trust and well-being.
Looking to the future, companies that implement ISO standards will be better prepared to face the challenges of the digital environment, leading the way towards technological development that prioritizes transparency, equity and sustainability. With these tools, artificial intelligence has the potential to become an engine of inclusive progress, benefiting both organizations and society as a whole.
*Fernando Arrieta is regional director of G-CERTI Global Certification
by Fernando Arrieta
