French fashion house Isabel Marant’s new Spring/Summer 2026 eyewear campaign captures the brand’s effortless Parisian style in striking, contemporary imagery. The campaign is characterized by purity and purpose and explores the tension between light and shadow. Sharp, slanting rays of light penetrate the room and form silhouettes. This play of contrasts emphasizes the architectural lines of the frames, highlighting their texture, charisma and refined details.
Isabel Marant’s effortless sophistication is reflected in the distinctive character of the new sunglasses and prescription frames. Light silhouettes meet jewelry-inspired metal details. Typical brand accents, such as elegant mini metal buckles, give the designs a subtle, edgy touch. A delicate palette of natural, timeless shades complements the collection. She expresses a vision of modern femininity that appears authentic, self-confident and unmistakably modern.
The campaign presents the sunglasses IM 0265/S ‘THE NEW MINI-BUCKLE’. These are slim oval sunglasses decorated with the mini metal buckle on the temples. It bears the Isabel Marant logo in subtle relief and is suitable for corrective lenses. Available in black with gray lenses; Tokyo-Havana with green lenses and ivory with blue lenses.
The campaign features the IM 0261/S ‘THE VINTAGE METAL’ sunglasses. It’s a pair of caravan sunglasses made from ultra-light metal. It is enhanced by side acetate inserts and features the Isabel Marant logo on the left outer temple. The design is completed with leaf-shaped, adjustable nose pads and signature leaf-shaped temple tips. Available in glossy rose gold with gray horn acetate inserts and gray tinted lenses; shiny palladium with Tokyo Havana acetate inserts and green-tinted lenses; as well as shiny ruthenium with inserts made of yellow-brown Havana acetate and violet lenses.
The campaign presents the proof version IM 0262 ‘THE VINTAGE METAL’. It is a pilot’s correction frame made of ultra-light metal. It features acetate inserts on the front and the Isabel Marant logo on the left outer temple. The frame is completed by leaf-shaped, adjustable nose pads and the characteristic leaf-shaped temple tips. Available in shiny gold with brown Havana acetate inserts; shiny palladium with Tokyo Havana acetate inserts and shiny rose gold with gray horn Havana inserts.
Isabel Marant’s Spring/Summer 2026 eyewear collection will be available in select optical stores worldwide from February 2026. The collection is produced and distributed by the Italian Safilo Group. The Safilo Group is a global eyewear company that designs, produces and sells sunglasses, prescription frames, outdoor glasses, protective goggles and helmets.
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