The designer Paul Surridge, former creative director of the Italian fashion brands Roberto Cavalli and Z Zegna, could soon switch to Prada. According to a report by the industry magazine Women’s Wear Daily (WWD), he would help shape the men’s collection there together with the creative director duo Miuccia Prada and Raf Simons.
This would be a return to Prada for the British designer, because at the beginning of his career he worked there as an assistant to the then Menswear designer Neil Barrett, who introduced the men’s collection for the Italian label.
If this is true, it would be one of many developments that are currently concerned with the Prada Group-starting with the still unconfirmed negotiations with Capri Holdings on the takeover of Versace and Jimmy Choo. The group is also investing in the real estate sector, because the company is apparently planning to buy the building in which the Miu Miu Boutique is located in the London New Bond Street.
This acquisition could be the goal of further promoting the expansion plans in the catering sector and for the Prada Caffès. In March 2023, a Prada Caffè opened in Harrods, London, which – as already announced by the group – will be in operation until February 2026. In addition, Prada is preparing for the opening of his first restaurant in Asia, which is to be built in Prada Rong Zhai – a historical residence from 1918 in the central district of Shanghai. The building was inaugurated on October 12, 2017 after a comprehensive restoration and serves as a flexible room for various cultural activities of the Prada Group in China.
This article was used with digital tools translated.
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