Is Scotch & Soda returning to the German market with stores?

The Amsterdam fashion label Scotch & Soda plans to return to the German market with a new retail partner. According to the industry magazine Textilwirtschaft, this is New Black Fashion GmbH. According to the report, the first shops have already opened.

The comeback in Germany was announced in September, but details about a new retail partner were initially missing. It is now known that Scotch & Soda has found a partner in New Black Fashion GmbH, which is registered to the entrepreneur Öznur Vasilev. FashionUnited has contacted both New Black Fashion GmbH and the Bluestar Alliance, which continues to hold the trademark rights to Scotch & Soda, but has not yet received any further information.

The goal is to re-establish Scotch & Soda in promising markets – a plan that has already been implemented in Belgium and Austria. Joseph Gabbay, CEO of the Bluestar Alliance, announced in September that five new stores were planned in Germany. The Dutch market was also mentioned, but there remains silence there.

Scotch & Soda’s European retail subsidiary, S&S Europe BV, filed for bankruptcy in June 2023. The reason was “logistical problems after the restart in 2023” and the resulting “ongoing losses”. This bankruptcy affected the retail activities in the Netherlands, Germany, Belgium, Luxembourg and Austria.

In Germany, preliminary insolvency proceedings were initiated for Scotch & Soda Retail GmbH, followed by regular proceedings. This resulted in the closure of nearly 40 stores and the loss of approximately 290 jobs. A few stores remained open temporarily to sell remaining stock.

This article previously appeared on Fashionunited.nl and was created using digital tools translated.

FashionUnited uses the AI-based language tool Gemini 1.5 to speed up the translation of articles and improve the end result. They help us to make FashionUnited’s international reporting quickly and comprehensively accessible to a German-speaking readership. Articles translated using AI-based tools are proofread and carefully edited by our editors before they are published. If you have any questions or comments, please email [email protected]

ttn-12