How was Val-Rou perfumes?
I always say that Val-Rou exceeded my expectations, it was a crazy idea, which was born in adolescence and obviously mature over time, where no one believed in this project.
Then I was very professional, turning all the knowledge learned in the mastery, stage per stage, starts for the business plan, business model, possible sales channels, distribution, and above all and not least the initial investment (I did not know if it would be own, third or investors)
In this beginning of searching for suppliers, perfumer, among other things, I was finding Magnificent people That today we do a great team.
And I would like to speak particularly of my designer who since April 2021 is with me, side by side, with suggestions, with innovation; I always say that I read my mind and the truth that together we start bombs to the market.
I highlight this person because it is very difficult to find professionals who compete with an foreign project.
When you create a fragrance, you design an imaginary world, is it like creating a character in a movie?
When I work a perfume, I always talk about the script. Where I think who this woman is, what she does, how she moves, how she lives. Because in that imaginary you are creating a character to fill the concept of what the perfume is. When the perfume is ready, I like to break the script, it flies just because we can all have a little of that woman inside.
When the creation of the perfume ends, do you follow the campaign, commercial, packaging process?
Yes, I am in everything, you have to be in everything. I have a fantastic team, because the process is long, but yes, I am in everything.
I am a blessed by the team with which I have to work.
The magic of the perfumes is that they carry and bring memories …
Yes, and they tell me a lot! “I love this perfume because I used it when I got married,” or “I love it because I used it when my first child was born.” The beautiful thing is that it creates memory. That is what I like about perfumes, mystery, romanticism, the ephemeral, there are no rules.
The fragrances transport you, like when Olés a fruit and reminds you of a jam made by your girl’s grandmother.
Absolutely, for me there are smells of the kitchen that remind me of my childhood, flowers to my friends, it is the sensory connection, that is the magnificent.
You are a woman with a son and who works, do you think of that woman when creating?
I think more than thinking, that woman is there. Natural, every stage, your tastes, your way of being, your way of seeing life, they change, you mature, well, we hope,. That is reflected in the results.
And you, how do you carry the mother and worker full time?
He gets along, I think that when you like something and you have passion, everything is going well. When you see that your child loves that your mother works, it appears in a magazine or see an advertising understands why I often miss things with him, but in the end it is not a drama. You learn to compensate.
Contact data:
Online store: https://valrouperfum.emprendienda.com.ar/
E-MAIL: [email protected]
Instagram: Valrouperfumes
Facebook: Valrouperfum
By CEDOC
