29 jul 2022 om 04:40
Recently, many people received an update from Instagram showing them photos and videos that filled the entire screen. But after a week of growing criticism, Instagram has decided to roll back some controversial changes. That says Instagram boss Adam Mosseri on Thursday in an interview with the American platformer.
By: our news editorsThe changes to Instagram, which made the social medium more like TikTok, have been canceled for the time being. According to Mosseri, Instagram should “take a big step back”.
The social medium of Meta Platforms announced earlier this month that the main timeline would be changed. Users would see more videos and photos, which are presented according to algorithms. The images may come from accounts that may or may not be followed by the user.
However, the changes were not to the liking of many users and an online appeal “not to turn Instagram into TikTok” quickly went viral. Very popular Instagrammers such as Kim Kardashian and Kylie Jenner, each with over 300 million followers, joined the criticism. “We just want to see cute pictures of our friends,” the message read.
Mosseri responded to that criticism earlier this week by stating that it was just “a test” that would be rolled out slowly. In the interview with Platformer, however, he comes back to that and states that most changes will be undone.
‘It is important to fail every now and then’
“I am satisfied with the risk we have taken,” said Mosseri, who emphasizes that “it is important to fail every now and then”.
However, the platform boss recognizes that “users were frustrated by the changes,” something Mosseri says is also evident from the user data. The social medium has learned a lot from that, he says. “Now we have to figure out how to proceed and come back with a new idea.”
This week it became clear that the revenue of Meta Platforms, the parent company of Instagram, fell in the second quarter. That was the first time for the American social media company, which is struggling with competition from TikTok.
