DWhere we understood it when the mattresses became “rest system” (see telepromations). Then Bruno Barbieri, chef lent at the Hotellerie for the reality show Sky 4 hotels, He convinced us that you don’t sleep without topper. And Istat slipped it into the “basket”, that is, in the set of services and products more purchased by families. Now we understand: sleep (and insomnia) does not generate monsters, but new trades.
Sleepmaxxing It’s Tiktok’s mantraa package of strategies to maximize the quality and quantity of sleep: Mindfulness, meditation, blankets that surround you like a hug, Korean beauty routine and even patches to improve night oxygenation. But the truth is this: 42 percent of Italians sleep less than six hours per night (Research commissioned by Ikea), women even less and worse than men. According to the Association of Sleep Medicine (AIMS), 12 million suffer from insomnia, one in four adults. Yet 70 percent consider rest one of the absolute pleasures. Camper days, Travel specialist in Camper, in collaboration with Censuswide, a company expert in market research, indicates that a comfortable bed puts all generations (46 percent want it), reaching 51 percent of the over 55 preferences. And reports the “Sleep Retteat”, ideal for unplugging the plug.
The influencers of sleeping, united against insomnia
Then the influencers arrived: the work of dreams (not metaphorically). Babbel lists them punctually. The Sleeping streamer transmits live on your social networks while sleeping. It may seem strange, but many find it motivating to look at it. The Sleep influencer head mattressesreviews supplements, experiment with technological gadgets, shares content ranging from classic rituals (herbal teas, hot baths) to binaural sounds, particular frequencies that facilitate relaxation. Alex Shannon, English, 52 thousand Follower on Instagramhad an exploit with “follow the nap” (“Follow the nap”), also ending up on New York Times And arousing fierce envy, because you see it blessed on king size beds, in a bathrobe, or in the pool, in the most beautiful hotels in the world. Maybe in those situations we would sleep very well too …
The main obstacle to sleep seems to be notifications. According to research conducted for Kindle, we check the devices 80 times every hour. For 92 percent this habit/compulsion generates stress until the moment to go to sleep (on average at 11.26 pm). Therefore the neuroscientist Mark Williams orders: at least an hour without notifications. 83 percent of Italians cannot do without it, but in the end they feel stressed. To relax many watch TV (71 percent), listen to music (37) and read (34) but sleep does not always arrive. The Sleep Coach, which helps fall asleep naturally, It could recommend you (on Amazon) A graceful envelope for the phone that blocks notifications if you don’t have the courage to turn it off.
The boom of sleep holidays
Simona Cortopassi, founder of The Good Nighter, Sleep Coach of our house, he explains that during the Lockdown sleep disorders increased by 70 percent “because we could not have the routine and the fatigue necessary to sleep peacefully. I too, in pandemic, suffered from insomnia and from here the idea of the blog was born.
People ask me how to do and what mattress to buy. I try them. Now the high ones like the more strata. In the Nordic countries, hybrids are depopulated, memory + latex + topper: they give the idea of luxury. I try the cushions (they send them to me). I recommend (and use) the Cirmolo oil, from the Cembro pine. A few drops on the pillow, believe me, has a strong relaxing power. Often the walls of the mountain huts (where you sleep so well) are lined with this wood. And the Sleep Tourism is born. “
It seems that the boom of the lakes is due, rather than to George Clooney, to the almost sleepy atmosphere that you breathe. The Grand Hotel des Iles Borromées di Stresa is in the top ten of the Sleep Retreat lake, the structures that promise regenerating sleep. There they confess that they have rather “lazy” guests: wake up late, spa, walks, dinner, an hour of pianobar, and then bed. “More and more people don’t want to come back tired from the weekend and choose restful holidays,” admits Cortopassi. «In Trentino certain hotels have a bed menu, with various types of cushions, sheets and duvets to choose from at the time of booking. And think that not long ago the manager, especially Milanese, boasted to sleep three to four hours per night so as not to waste time! ».
Something is changing. Loris Bonamassa, the first Sleep Manager of Italy with a teaching on rest, also makes training with the “multidisciplinary method of the 5 pillars” that he conceived. It is aimed at managers of banks, large companies, athletes. Cristiano Ronaldo, to name one, has a Sleep Manager. Real Madrid spent 55 thousand euros per footballer to guarantee gold dreams before the games. “Jannik Sinner,” says Bonamassa, “to play well he must sleep everywhere as in his home with sleep training protocols. The cyclist of the Giro d’Italia (follow seven) on each stage changes room, new bed, new hotel, new noises. It needs a standardization of rest. “
Against insomnia: in the bedroom, lavender and cotton flowers
We all need it. The good habits help to create what Kelly Murray, a famous Sleep Consulting based on Chicago, calls “sleep sanctuary”. The room must be dark, not too hot, the dark windows. Better amber -colored lights to illuminate it after sunset (the body understands that it is time to stimulate melatonin), a device that produce “brown noise” (brown noise, also called red noise or Brownian noise) to provide a low frequency coherent sound all night. He believes, studies in hand, that certain fragrances can help. In fact, Esxence, artistic perfumery fair, does not neglect this aspect.
Luca Gritti explains, who created olfactory bouquets for all tastes: «We have always known that some substances are able to influence the nervous system. Mint is energy, amber oils give tranquility. Aromatherapy is proof of this. Few essences can enter the bedroom, but lavender or cotton flower is being rediscovered to be sprayed on the pillow ». There are perfumes, such as those of Avau, (phonetic equivalent of “a vow”, a promise) that “dialogue with your inner self”. Caterina Catalani, perfumer, has kept baptism for a few weeks “Silent drift” (cypress, ambretta and sandalwood seeds) a “very light musclaged-pampering, a perfect pampering to pass from the wake state to relaxation of sleep and reconnect with yourself”. Will we soon have Sleep Perfumers?
If nothing works, we move on to the Sleep Technologists that use polysomnography to monitor brain waves and breathing by identifying disorders such as night apneas. But here the “Sleep Specialists”, the doctors. And finally we lie on our “rest system” because, as in the song by Renzo Arbore (1985), “The mattress is the best there is”. Cortopassa made the abbreviation of his podcast. It’s the best, guarantees. Even without topper.
I woman © RESERVED REPRODUCTION