The Spanish glasses brand Meller has a new owner.
The company based in Barcelona was taken over by the Indian group Lenskart. The transaction is evaluated with over 40 million euros.
So far, the capital of Meller has been distributed to the three founders Sergi Benet, Borja Nadal and Marco Grandi, who controlled 75 percent, as well as a group of investor: inside.
According to the documents submitted to the Indian Stock Exchange Supervisory Authority Securities and Exchange Board of India, the transaction includes payments of a total of 406 million rupees (around 4.5 million euros), reports the Times of India newspaper. These are distributed over 230 million rupees for investors: inside and 176 million rupees for the founders.
The takeover is the first step of Lenskart in Europe. It strengthens the consolidation trend in the global optics industry. There, the vertical integration, the dominance of direct sales and the use of advanced technologies redefine competition dynamics.
Digital native brand with international orientation
Since its foundation in 2014, Meller has been relating to a completely digital and consumer: internal business model. With an online share of 96 percent in total sales and 94 percent of the income outside Spain, the company has built up an attractive brand with great attraction on young consumers: inside.
In 2024, Meller generated sales of 28.3 million euros and a result before interest, taxes and depreciation (EBITDA) of 5.8 million euros. These numbers prove the solidity of the offer in a highly competitive segment. The brand has a community of 650,000 followers on Instagram and more than 25 million impressions per day. She also managed to use the visual codes and the speed of fast fashion and at the same time to get an offer accessible in price and design.
Although Meller is of European origin, production takes place in India, which favored the operational coordination with the new strategic partner.
Lenskart: an emerging giant with global ambitions
The company Lenskart, founded in 2010, based in India, has positioned itself as one of the most innovative companies in the global optics industry. With over 2,500 branches, 3,300 employees and an annual paragraph of more than 30 million glasses, the group has developed a scalable omnichannel model. This combines modern design, competitive prices, your own technology and internal production capacities.
The takeover of Meller was handled by the subsidiary in Singapore and is part of the expansion plan outside of Asia. This plan is supported by investor: inside like Softbank, Abu Dhabi Investment Authority and Alphawave. He is part of the preparation for a possible IPO with an assessment that, according to the financial advisor of the transaction, Arcano Partners, could be over $ five billion (4.62 billion euros).
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